Pet Tech Market - Global Outlook & Forecast 2025-2030

The Pet Tech Market was valued at USD 7.63 Billion in 2024, and is projected to reach USD 17.25 Billion by 2030, rising at a CAGR of 14.56%.

The market is experiencing strong demand driven by rising pet ownership, increasing humanization of pets, and growing consumer spending on pet care. Smart pet devices, such as automated feeders, GPS trackers, and health-monitoring wearables, are gaining popularity as owners seek convenience and better ways to monitor their pets’ well-being. Advances in AI and IoT are also fueling innovation, enabling features like real-time health tracking and interactive entertainment. Additionally, the demand for premium and personalized pet solutions is pushing companies to develop high-tech, data-driven products, further expanding the pet tech market.

PET TECH MARKET TRENDS & OPPORTUNITIES

Advancements in AI and Machine Learning in Pet Tech

AI-powered pet care gadgets are transforming how busy owners care for their pets. Smart feeders automate meal schedules, ensuring pets are fed on time with the right portions. Interactive AI toys keep pets engaged while health-monitoring wearables track vital signs and detect potential issues early. Remote pet cameras allow owners to check in, talk, and even comfort their pets from anywhere. As AI advances, future innovations like robotic pet sitters and emotion-detecting smart collars may further enhance pet care. These gadgets offer convenience, improve pet well-being, and strengthen the bond between pets and their owners.

For instance, in March 2024, PetPace launched PetPace 2.0, an AI-powered smart dog collar that provides continuous real-time health monitoring, tracking vital signs like temperature, pulse, respiratory rate, and activity. Designed for early disease detection, it alerts owners to potential issues before they become severe. Clinically backed and used in studies on osteoarthritis, the collar also tracks recovery, as seen in Moli, a Siberian Husky injured in an accident. PetPace 2.0 helps pet owners and veterinarians remotely monitor a dog's well-being, ensuring timely care and peace of mind. The collar's ability to provide early disease detection and post-injury recovery tracking makes it valuable for veterinarians and pet insurance companies. This opens potential B2B revenue streams through partnerships with clinics, pet hospitals, and insurance providers.

Rising Pet Ownership

Pet ownership has experienced a significant rise worldwide, driven by factors such as increasing urbanization, changing family dynamics, and the growing emotional bond between humans and their pets. More people, particularly millennials and Gen Z, view pets as integral family members, fueling demand for pet-related services, products, and innovations. This surge in pet ownership has also been influenced by the pandemic, as many individuals sought companionship and emotional support during extended periods of isolation. For instance, in 2024, Mars, one of the global leaders in pet care, released the world’s largest pet parent study, surveying 20,000 pet owners across 20 countries, revealing that 56% of people have pets, with 47% as first-time owners. One-third (37%) consider their pets the most important part of their lives, rising to 45% among Gen Z and 40% among Millennials. Cat ownership (52% male, 48% female) surpasses dog ownership worldwide. The most common dog breeds are Labrador (6%), Chihuahua (6%), and Golden Retriever (5%), while Persian (16%), British Shorthair (11%), and Siamese (9%) top cat breeds. Pet adoption remains low, with only 11% of dog owners adopting from shelters. In addition, Gen Z is driving India’s pet parenting boom, with 70% being first-time pet owners, according to a Mars Petcare survey. In India, 66% of Gen Z and millennials consider pets the most important part of their lives, compared to 47% globally. While dogs remain the top choice, cat ownership is rising due to their stress-relief benefits.

MARKET RESTRAINTS

Fluctuation of Raw Material Prices

The pet tech market, which includes smart pet products such as automated feeders, GPS trackers, health monitoring devices, and interactive toys, heavily depends on a diverse range of raw materials. These materials include plastics, electronic components, sensors, lithium batteries, and even specialized fabrics for wearables. The fluctuation in the prices of these raw materials can significantly impact production costs, supply chain stability, and retail pricing, ultimately affecting both manufacturers and consumers.

Geopolitical tensions and trade policies also play a crucial role in raw material fluctuations. Many components used in pet tech products are sourced from China, Southeast Asia, and other regions with significant production capabilities. Tariffs, trade restrictions, or political instability in these areas can lead to supply disruptions and higher material costs. For instance, in 2024, India and the U.S. are facing growing tensions in the steel market due to an influx of cheap Chinese steel flooding global markets. The aggressive pricing from China is putting pressure on domestic producers in both countries, raising concerns about unfair competition and potential economic consequences. The U.S. has already imposed tariffs on Chinese steel imports, while India is also considering measures to protect its market. This situation highlights the broader geopolitical and trade challenges linked to China's industrial policies and their impact on global steel markets. Trade disputes between major economies can result in import/export restrictions, forcing manufacturers to seek alternative suppliers at higher prices, which can, in turn, increase the overall cost of pet tech products.

PET TECH MARKET SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global pet tech market by product is segmented into monitoring devices, tracking devices, entertainment devices, and others. In 2024, the monitoring devices segment held the largest market share, driven by the rising demand for real-time health monitoring and safety solutions for pets. As pet owners become increasingly conscious of their pets’ well-being, AI-powered monitoring cameras have gained traction. These devices provide real-time data on pets' activity levels, enabling early detection of potential health issues. Additionally, pet monitoring cameras with two-way communication and automatic treat dispensers have become particularly popular among working professionals and frequent travelers who wish to stay connected with their pets remotely. The integration of AI and IoT in pet monitoring solutions has further enhanced their appeal, making them essential tools for modern pet care.

Segmentation by Product

• Monitoring Devices
• Tracking Devices
• Entertainment Devices
• Others

INSIGHTS BY TECHNOLOGY

RFID technology accounted for the highest share of the global pet tech market in 2024 due to its widespread adoption for pet identification, tracking, and security purposes. RFID chips are widely used in microchipping pets, allowing owners, veterinarians, and animal shelters to quickly identify lost pets and reunite them with their owners. Compared to other tracking technologies, RFID is cost-effective, requires no battery power, and provides long-term identification, making it an ideal solution for pet management. Additionally, governments and animal welfare organizations worldwide have increasingly mandated pet microchipping, further driving the demand for RFID technology. The ability to store essential pet information, such as medical records and vaccination history, has also contributed to its dominance in the pet tech sector. Many pet product manufacturers have integrated RFID tags into collars, food dispensers, and access control systems (such as smart pet doors), enhancing security and convenience for pet owners.

Segmentation by Technology

• RFID
• GPS
• Sensors

INSIGHTS BY DISTRIBUTION CHANNEL

The global pet tech market by distribution channel is segmented into offline and online. The online distribution channel segment is exhibiting a significant CAGR of exceeding 14% during the forecasted period in the pet tech market, driven by the increasing preference for e-commerce platforms, convenience, and access to a wider variety of smart pet products. The rising penetration of internet services and the proliferation of digital marketplaces, such as Amazon, Chewy, and dedicated pet tech e-commerce sites, have significantly contributed to this trend. Consumers have increasingly relied on online platforms to purchase pet-related gadgets, including smart feeders, GPS trackers, automated pet toys, health monitoring devices, and AI-powered pet cameras. The ability to compare prices, read customer reviews, and benefit from subscription-based purchasing models has also fueled the online market’s dominance. Additionally, the pandemic accelerated the digital shift, familiarizing pet owners with the benefits of online shopping, such as doorstep delivery, discounts, and personalized recommendations. Companies in the pet tech industry have capitalized on this shift by optimizing their digital presence, offering AI-driven customer support, and implementing targeted marketing strategies through social media and influencer collaborations.

Segmentation by Distribution Channel

• Offline
• Online

GLOBAL PET TECH MARKET GEOGRAPHICAL ANALYSIS

North America accounted for the highest share in the global pet tech market. In the U.S. and Canada, the market is highly developed due to a strong pet culture, high spending on pet care, and early adoption of smart pet technologies, including wearables, health monitoring devices, and automated feeders. Pet parents in this region are willing to invest in smart collars, GPS trackers, automatic feeders, and health monitoring devices to enhance the well-being of their pets. The premiumization trend, where pet owners treat their pets like family members, has driven interest in AI-powered pet cameras, interactive toys, and smart litter boxes.

In Europe, the pet tech market is growing rapidly, influenced by an increasing emphasis on sustainability and pet wellness. Countries like Germany, France, and the U.K. are seeing a shift towards eco-friendly pet products, including smart feeding solutions that optimize food portions to reduce waste. Wearable pet technology, such as activity trackers and biometric sensors, is gaining traction among European pet owners who prioritize preventive healthcare. Furthermore, the APAC region, including China, Japan, South Korea, and Australia, is experiencing a sharp increase in pet tech adoption due to high-income countries and urbanization and supporting the pet tech market growth. The growing middle class in countries like China and India is fueling the demand for premium pet care products, including high-tech pet accessories. Japanese consumers, known for their early adoption of technology, are particularly interested in robotic pet companions and AI-driven pet health solutions.

The Middle East and Africa are witnessing a steady rise in pet tech demand, driven by increasing pet ownership, particularly among affluent households in the UAE, Saudi Arabia, and South Africa, and propelling the pet tech market growth. With the digital transformation of retail and services, pet owners in these regions are increasingly turning to online platforms for pet products, including smart feeders, GPS trackers, and AI-powered pet training tools. Furthermore, the Latin American pet tech market, particularly Brazil, Mexico, and Argentina, is experiencing significant growth in the pet tech sector due to increasing pet humanization trends and the rising middle class. Pet parents in these countries are investing more in pet well-being, leading to a surge in demand for smart pet cameras, automated feeders, and health-monitoring wearables.

• North America
  • The U.S.
  • Canada
• Europe
  • The U.K.
  • France
  • Germany
  • Italy
  • Spain
  • Netherlands
  • Poland
  • Belgium
• APAC
  • China
  • Japan
  • India
  • Philippines
  • South Korea
  • Australia
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
• Latin America
  • Brazil
  • Mexico
  • Argentina

PET TECH MARKET SHARE & VENDOR ANALYSIS

The global pet tech market is highly fragmented, with a mix of global players, regional startups, and niche companies catering to specific pet care needs. The pet tech market is dominated by several key players that have carved out a strong presence through innovation and strategic partnerships. Companies such as Whistle & FitBark (owned by Mars, Incorporated), Tractive, and Garmin lead the pet wearable segment, offering GPS trackers and health-monitoring devices for dogs and cats. Meanwhile, Petcube and Furbo are well-known for their pet monitoring and interactive camera solutions, allowing owners to check on their pets remotely. Automatic pet feeders and smart litter boxes represent another rapidly growing segment, with brands like Litter-Robot, Sure Petcare, and PetSafe providing AI-driven feeding and waste management solutions.

Global Pet Tech Market Latest News & Developments

• In March 2025, Enabot launched the EBO Air 2, a smart home robot that enhances security and pet interaction with a 2K Ultra HD camera, 360° mobility, night vision, and AI-powered features. Offering motion detection, two-way talk, and customizable expressions, it keeps homes monitored and pets entertained. The EBO Air 2 strengthens Enabot’s position in the growing pet tech market, appealing to security-conscious homeowners and pet owners seeking interactive, AI-driven solutions. Its innovation boosts brand recognition and market competitiveness.
• In January 2025, Satellai partnered with Qualcomm to revolutionize pet tracking with the Satellai Tracker, integrating Qualcomm’s advanced chipset technology. This collaboration enhances Satellai’s market position by offering cutting-edge, reliable tracking, even in no-signal areas, boosting pet safety and customer trust.
• In January 2025Tractive named Sandrine Arcizet as its Brand Ambassador for France, leveraging her influence to promote its GPS and health trackers. The new DOG 6 tracker introduces Bark Monitoring, with future heart and respiratory rate tracking for enhanced pet safety. This partnership boosts Tractive’s visibility, educating pet owners and reinforcing its market leadership in data-driven pet tech.

Key Company Profiles

• Garmin Ltd
• Mars, Incorporated
• Pawbo
• Petcube

Other Prominent Vendors

• Actijoy
• Aimicat
• Casa Leo
• Cheerble
• Dogtra
• E-Collar Technologies, Inc.
• ELECOM CO., LTD.
• Enabot
• Felcana
• Furbo
• iKuddle
• Invoxia
• Kippy
• MiniFinder
• Moggie
• PerpetualWell
• PET MARVEL
• Petbiz
• PETBLE
• PETKIT
• Petlibro, Inc
• PetPace
• PetSafe Brands
• PupPod
• SATELLAI
• Sure Petcare
• Tractive
• Wayzn
• WOPET
• Xiaomi
• Zhejiang Dingyuan Pet Products Co., Ltd.

KEY QUESTIONS ANSWERED

1. How big is the global pet tech market?
2. What is the growth rate of the global pet tech market?
3. Who are the key players in the global pet tech market?
4. What are the significant trends in the pet tech market?
5. Which region dominates the global pet tech market share?