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Air Fryer Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

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    Report

  • 220 Pages
  • March 2025
  • Region: Global
  • Global Market Insights
  • ID: 6065556
UP TO OFF until Jun 30th 2025
The Air Fryer Market was valued at USD 1.4 Billion in 2024, and is projected to reach USD 2.9 Billion by 2034, rising at a CAGR of 7.80%.

The market is experiencing significant growth due to the increasing focus on health and wellness and the rising demand for convenient cooking solutions that save time. As consumers become more health-conscious, they are gravitating toward cooking methods that use less oil, positioning air fryers as a preferred choice for healthier meal preparation. These appliances allow people to enjoy crispy and flavorful foods with significantly less fat and fewer calories compared to traditional frying methods, making them an attractive option for those seeking to maintain a healthier diet.

The growing popularity of air fryers is also fueled by the ongoing trend of adopting smart kitchen appliances. Consumers are increasingly seeking multifunctional devices that simplify their cooking routines while offering a wide range of options. Air fryers, known for their ability to fry, bake, roast, and reheat, have gained immense popularity among busy households looking to prepare quick and healthy meals. Additionally, the convenience of easy cleanup and the ability to cook a variety of dishes in a shorter time span is driving widespread adoption. Technological advancements have further boosted market growth, with manufacturers introducing smart air fryers equipped with Wi-Fi connectivity, enabling users to control their appliances via smartphone apps or voice commands through platforms like Alexa and Google Assistant.

The market is segmented by product type into air fryer ovens/toaster ovens and air fryer baskets. The air fryer oven/toaster oven segment dominated the market in 2024, generating USD 0.9 billion. The multifunctionality of these models, which offer frying, baking, roasting, toasting, and even dehydrating capabilities, has made them increasingly popular among consumers looking for versatile kitchen appliances. Air fryer ovens not only cater to the needs of health-conscious individuals but also appeal to those who desire greater flexibility in their cooking routines.

In terms of end users, the market is split between residential and commercial segments, with residential use accounting for 60% of the market share in 2024. The rising inclination toward convenient and healthier cooking options has driven the rapid adoption of air fryers in households. As smart home technologies continue to evolve, consumers are increasingly drawn to smart air fryers that can be operated remotely. These devices allow users to prepare meals with minimal oil, offering a healthier alternative without compromising on taste. The ease of integrating air fryers with smart home ecosystems has further enhanced their appeal among tech-savvy consumers.

The U.S. air fryer market held an 80% share and generated USD 0.38 billion in 2024. This market dominance is driven by technological advancements in air fryers, the increasing popularity of smart home devices, and the growing emphasis on health and wellness. As American consumers seek healthier cooking alternatives, the demand for air fryers, which provide a way to enjoy fried food with minimal oil, continues to surge. Manufacturers are capitalizing on this trend by incorporating innovative features and enhancing the overall functionality of air fryers, ensuring their sustained appeal in the market.

Comprehensive Market Analysis and Forecast

  • Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
  • Competitive landscape with Porter’s Five Forces and PESTEL analysis
  • Market size, segmentation, and regional forecasts
  • In-depth company profiles, business strategies, financial insights, and SWOT analysis

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Table of Contents

Chapter 1 Methodology & Scope
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufactures
3.1.6 Distributors
3.2 Supplier landscape
3.3 Technological landscape
3.4 Key news & initiatives
3.5 Consumer buying behavior analysis
3.5.1 Demographic trends
3.5.2 Factors affecting buying decisions
3.5.3 Product preference
3.5.4 Preferred price range
3.5.5 Preferred distribution channel
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Increasing focus on health
3.7.1.2 Wellness and need for convenience and time saving benefits
3.7.2 Industry pitfalls & challenges
3.7.2.1 Limited cooking capacity
3.7.2.2 Consumer preference for traditional cooking methods
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, by Product Type, 2021-2034 (USD Billion) (Thousand Units)
5.1 Key trends
5.2 Air fryer oven/toaster oven
5.3 Air fryer basket
Chapter 6 Market Estimates & Forecast, by Device Type, 2021-2034 (USD Billion) (Thousand Units)
6.1 Key trends
6.2 Manual
6.3 Automatic
Chapter 7 Market Estimates & Forecast, by Wattage, 2021-2034 (USD Billion) (Thousand Units)
7.1 Key trends
7.2 Below 1200 watt
7.3 1200-1500 watt
7.4 Above 1500 watt
Chapter 8 Market Estimates & Forecast, by End Use, 2021-2034 (USD Billion) (Thousand Units)
8.1 Key trends
8.2 Residential
8.3 Commercial
Chapter 9 Market Estimates & Forecast, by Distributional Channel, 2021-2034 (USD Billion) (Thousand Units)
9.1 Key trends
9.2 Online
9.3 Offline
Chapter 10 Market Estimates & Forecast, by Region, 2021-2034 (USD Billion) (Thousand Units)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 UAE
10.6.2 Saudi Arabia
10.6.3 South Africa
Chapter 11 Company Profiles
11.1 Black+Decker
11.2 Breville
11.3 Chefman
11.4 Cosori
11.5 Cuisinart
11.6 Dash
11.7 Farberware
11.8 Gourmia
11.9 GoWISE USA
11.10 Groupe SEB
11.11 Hamilton Beach
11.12 Instant Pot
11.13 Kalorik
11.14 Ninja
11.15 Philips

Companies Mentioned

The companies profiled in this Air Fryer market report include:
  • Black+Decker
  • Breville
  • Chefman
  • Cosori
  • Cuisinart
  • Dash
  • Farberware
  • Gourmia
  • GoWISE USA
  • Groupe SEB
  • Hamilton Beach
  • Instant Pot
  • Kalorik
  • Ninja
  • Philips

Table Information