The Continence Care Market was valued at USD 17.8 Billion in 2024, and is projected to reach USD 34.3 Billion by 2034, rising at a CAGR of 6.70%.
The rising prevalence of urinary incontinence, bladder issues, and related disorders is driving market growth. As the global population continues to age, conditions such as stress incontinence, Overactive Bladder (OAB), and neurogenic bladder problems are becoming more widespread, contributing to an increased demand for continence care products. With the World Health Organization (WHO) estimating that by 2050, over 1.5 billion people will be aged 65 or older, the need for effective continence care solutions will continue to rise.
Advances in healthcare infrastructure and increasing awareness about incontinence management are also supporting market expansion. Additionally, the stigma surrounding incontinence is gradually diminishing, leading to higher acceptance of continence care solutions across diverse age groups. Innovations in product design, including the development of discreet, comfortable, and odor-controlling garments, have further encouraged individuals to seek appropriate continence care solutions. E-commerce platforms have played a pivotal role in improving product accessibility, enabling consumers to explore a wide range of continence care products and select those that best meet their needs.
The continence care market is composed of various product categories, including absorbent items, external devices, and intermittent catheters. The shift toward home care and self-managed healthcare is influencing the growing preference for non-invasive continence care devices. Consumers are increasingly opting for discreet and easy-to-use solutions that allow them to manage incontinence privately and effectively. Increased healthcare investments in emerging regions have further expanded the reach of continence care solutions, ensuring that individuals in developing countries can access these essential products. Moreover, technological advancements, such as sensor-based incontinence devices that provide real-time alerts, are reshaping the market by offering enhanced user experience and improved care.
Among the key product categories, protective incontinence garments are expected to witness notable growth. This segment is projected to grow at a CAGR of 6.8%, reaching USD 25 billion by 2034. These garments are designed to handle both urinary and fecal incontinence, offering high absorption, odor control, and superior comfort. They are widely adopted in hospitals, nursing homes, and home care settings due to their versatility and effectiveness, making them an integral part of the continence care market.
The market is further divided into disposable and reusable products, with disposable products dominating the segment. Disposable products generated USD 14.4 billion in 2024, largely due to their convenience and ease of use. These products eliminate the need for washing and maintenance, making them ideal for elderly individuals and those in clinical settings where infection control is a top priority. Their practicality and efficiency have made them a preferred choice for managing incontinence in home care settings, contributing significantly to market growth.
The U.S. continence care market was valued at USD 3.4 billion in 2024, driven by the rising number of older adults experiencing incontinence issues and other health conditions such as obesity and prostate ailments. The growing demand for innovative, easy-to-manage products, including super-absorbent materials and smart incontinence devices, is boosting market growth. The increased availability of these products in both retail and online stores has made them more accessible to consumers, encouraging greater adoption and reinforcing the market’s positive outlook.
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The rising prevalence of urinary incontinence, bladder issues, and related disorders is driving market growth. As the global population continues to age, conditions such as stress incontinence, Overactive Bladder (OAB), and neurogenic bladder problems are becoming more widespread, contributing to an increased demand for continence care products. With the World Health Organization (WHO) estimating that by 2050, over 1.5 billion people will be aged 65 or older, the need for effective continence care solutions will continue to rise.
Advances in healthcare infrastructure and increasing awareness about incontinence management are also supporting market expansion. Additionally, the stigma surrounding incontinence is gradually diminishing, leading to higher acceptance of continence care solutions across diverse age groups. Innovations in product design, including the development of discreet, comfortable, and odor-controlling garments, have further encouraged individuals to seek appropriate continence care solutions. E-commerce platforms have played a pivotal role in improving product accessibility, enabling consumers to explore a wide range of continence care products and select those that best meet their needs.
The continence care market is composed of various product categories, including absorbent items, external devices, and intermittent catheters. The shift toward home care and self-managed healthcare is influencing the growing preference for non-invasive continence care devices. Consumers are increasingly opting for discreet and easy-to-use solutions that allow them to manage incontinence privately and effectively. Increased healthcare investments in emerging regions have further expanded the reach of continence care solutions, ensuring that individuals in developing countries can access these essential products. Moreover, technological advancements, such as sensor-based incontinence devices that provide real-time alerts, are reshaping the market by offering enhanced user experience and improved care.
Among the key product categories, protective incontinence garments are expected to witness notable growth. This segment is projected to grow at a CAGR of 6.8%, reaching USD 25 billion by 2034. These garments are designed to handle both urinary and fecal incontinence, offering high absorption, odor control, and superior comfort. They are widely adopted in hospitals, nursing homes, and home care settings due to their versatility and effectiveness, making them an integral part of the continence care market.
The market is further divided into disposable and reusable products, with disposable products dominating the segment. Disposable products generated USD 14.4 billion in 2024, largely due to their convenience and ease of use. These products eliminate the need for washing and maintenance, making them ideal for elderly individuals and those in clinical settings where infection control is a top priority. Their practicality and efficiency have made them a preferred choice for managing incontinence in home care settings, contributing significantly to market growth.
The U.S. continence care market was valued at USD 3.4 billion in 2024, driven by the rising number of older adults experiencing incontinence issues and other health conditions such as obesity and prostate ailments. The growing demand for innovative, easy-to-manage products, including super-absorbent materials and smart incontinence devices, is boosting market growth. The increased availability of these products in both retail and online stores has made them more accessible to consumers, encouraging greater adoption and reinforcing the market’s positive outlook.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Product, 2021-2034 ($ Mn)
Chapter 6 Market Estimates and Forecast, by Usability, 2021-2034 ($ Mn)
Chapter 7 Market Estimates and Forecast, by Application, 2021-2034 ($ Mn)
Chapter 8 Market Estimates and Forecast, by Incontinence Type, 2021-2034 ($ Mn)
Chapter 9 Market Estimates and Forecast, by Disease, 2021-2034 ($ Mn)
Chapter 10 Market Estimates and Forecast, by Material, 2021-2034 ($ Mn)
Chapter 11 Market Estimates and Forecast, by Gender, 2021-2034 ($ Mn)
Chapter 12 Market Estimates and Forecast, by Age, 2021-2034 ($ Mn)
Chapter 13 Market Estimates and Forecast, by Distribution Channel, 2021-2034 ($ Mn)
Chapter 14 Market Estimates and Forecast, by End Use, 2021-2034 ($ Mn)
Chapter 15 Market Estimates and Forecast, by Region, 2021-2034 ($ Mn)
Chapter 16 Company Profiles
Companies Mentioned
The companies profiled in this Continence Care market report include:- ABENA
- Attends Healthcare
- B. Braun
- BD
- CardinalHealth
- Coloplast
- ConvaTec
- Essity
- First Quality
- Fu Burg
- Hollister
- Kimberly-Clark
- Medline
- MRK Healthcare
- Ontex
- Paul Hartmann
- Principle Business
- Unicharm
- Urocare
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 160 |
| Published | March 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 17.8 Billion |
| Forecasted Market Value ( USD | $ 34.3 Billion |
| Compound Annual Growth Rate | 6.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 20 |
