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Connected TV Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)- Product Image
Connected TV Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)- Product Image
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Connected TV Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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    Report

  • 197 Pages
  • April 2025
  • Region: Global
  • Fairfield Market Research
  • ID: 6067259
Description Jump to:
The global connected TV (CTV) market is entering a period of robust expansion, propelled by the increasing preference for digital streaming over traditional television. Connected TVs, often referred to as smart TVs, have transformed home entertainment by integrating internet connectivity with access to streaming platforms, applications, and interactive features. This evolution in television technology is reshaping viewer habits and redefining content consumption across the globe.

Market Insights

According to recent industry analysis, the global connected TV market is expected to grow significantly, rising from an estimated US$10.67 Bn in 2025 to a projected US$25.67 Bn by 2032. This trajectory reflects an impressive compound annual growth rate (CAGR) of 13.36% over the forecast period from 2025 to 2032.

Key trends accelerating this growth include the rapid increase in cord-cutters and cord-nevers-consumers who are abandoning or have never subscribed to traditional cable or satellite TV. The global surge in connected devices such as smart TVs, streaming sticks, and gaming consoles continues to fuel market expansion, with connected TVs now becoming central hubs in smart homes.

Drivers of Market Growth

Several critical factors are contributing to the upward trajectory of the connected TV market:

  • Streaming-Centric Consumption: The increasing consumer demand for on-demand content such as TV series, movies, live sports, and original programming is a primary growth catalyst. CTVs enable seamless access to platforms like Netflix, Hulu, Amazon Prime Video, and Disney+, offering personalized and flexible viewing experiences.
  • Technological Advancements: Features like 4K Ultra HD, HDR, Dolby Atmos sound, and advanced smart TV operating systems enhance the overall viewing experience. The integration with voice assistants such as Alexa, Google Assistant, and Siri elevates convenience and user control.
  • High-Speed Internet Penetration: The global expansion of high-speed broadband networks enables households to stream high-definition and 4K content without interruptions, further boosting the adoption of CTVs.
  • Smart Home Integration: CTVs are increasingly becoming integral to smart home ecosystems, offering centralized control over other connected devices and improving automation within the household environment.

Business Opportunity

Emerging opportunities in the CTV Analysis lie in enhancing interactivity and immersive experiences. Augmented Reality (AR) and Virtual Reality (VR) technologies are increasingly being explored to enrich user engagement. These innovations can transform sports broadcasts, gaming, and entertainment, creating unique experiences like interactive replays or virtual tours.

E-commerce integration is another promising frontier. With the use of embedded analytics and real-time interactions, connected TVs can enable direct purchasing of products showcased in content or advertisements. This opens up new monetization streams for brands and broadcasters.

Challenges Restraining the Market

Despite the rapid growth, the connected TV market faces certain impediments:

  • Data Privacy Concerns: Consumers are increasingly cautious about data breaches and unauthorized access to personal information through smart TVs. These concerns can reduce consumer trust and affect adoption rates. Regulatory frameworks like the GDPR enforce strict data protection standards, compelling manufacturers and service providers to invest heavily in cybersecurity.
  • Content Fragmentation: The market is highly fragmented with numerous streaming platforms offering exclusive content. Consumers often need multiple subscriptions to access desired shows, leading to rising costs and a disjointed user experience. This fragmentation could hinder the widespread transition from traditional TV to CTV in some regions.

Regional Analysis

Asia Pacific is emerging as a key growth engine in the connected TV market. With increasing digital literacy, expanding internet infrastructure, and rising middle-class populations, countries like India and China are witnessing a surge in smart TV adoption. The region also benefits from a growing number of Over-the-Top (OTT) content providers, including both international and local players.

Smartphones and other smart devices have penetrated the region at a rapid pace, contributing to a digital-first consumer mindset. The convenience of on-demand streaming combined with affordable high-definition smart TVs makes Asia Pacific a pivotal market for the future of CTV.

North America and Europe are also vital regions for the CTV market, backed by established broadband infrastructure, high content consumption rates, and strong presence of global tech firms. These regions have been early adopters of streaming and smart home technologies, providing a mature ecosystem for CTV adoption.

Competitive Analysis

The competitive Analysis of the connected TV market is dynamic and continuously evolving. Key players are investing aggressively in research and development to enhance display technology, improve user interfaces, and integrate advanced AI-based content recommendation systems.

Notable companies in the market include:

  • Samsung Electronics Co., Ltd.
  • Sansui Electric Co., Ltd.
  • Furrion, LLC
  • TCL Technology
  • Vizio Inc.
  • Xiaomi Corporation
  • Panasonic Corporation
  • Sanyo Electric Co., Ltd.
  • Sony Group Corporation
Strategic partnerships, product innovation, and mergers and acquisitions are common tactics used by leading players to maintain a competitive edge and expand their market reach. For instance, Xiaomi India launched a new range of 4K smart TVs with enhanced visuals in April 2023, while Foxxum upgraded its sports app to enhance content delivery in May 2023.

Market Segmentation

By Screen Type

  • Curved
  • Flat

By Usage

  • Indoor
  • Outdoor

By Screen Size

  • Less than 30 inches
  • 30 inches to 50 inches
  • 50 inches to 70 inches
  • Above 70 inches

By Platform Type

  • Android
  • Roku
  • Others (Ubuntu, etc.)

By End Use

  • Entertainment
  • Education
  • Home Use
  • Others (Offices, etc.)

By Distribution Channel

  • Online
  • E-Commerce Websites
  • Company Owned Websites
  • Offline
  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Factory Outlets
  • Independent Retailers
  • Other Retail-Based Stores

By Price

  • Low
  • Medium
  • High

By Resolution Type

  • 8K
  • 4K
  • 1080p
  • Others (720p, etc.)

By Display Type

  • QLED
  • OLED
  • LED
  • Others (LCD, etc.)

By Region

  • North America
  • Europe
  • Asia Pacific
  • The Middle East and Africa
  • South America

This product will be delivered within 1-3 business days.

Table of Contents

1. Executive Summary
1.1. Global Connected TV Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2025
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. Regulatory Landscape
2.6. COVID-19 Impact Analysis
2.6.1. Supply
2.6.2. Demand
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Trend Analysis, 2019-2032,
3.1. Key Highlights
3.2. Global Average Price Analysis, by Screen Size, US$
3.3. Prominent Factors Affecting Connected TV Prices
4. Global Connected TV Market Outlook, 2019-2032
4.1. Global Connected TV Market Outlook, by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
4.1.1. Key Highlights
4.1.1.1. QLED
4.1.1.2. OLED
4.1.1.3. LED
4.1.1.4. Misc.
4.2. Global Connected TV Market Outlook, by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
4.2.1. Key Highlights
4.2.1.1. 8K
4.2.1.2. 4K
4.2.1.3. 1080 p
4.2.1.4. Misc.
4.3. Global Connected TV Market Outlook, by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
4.3.1. Key Highlights
4.3.1.1. Less than 30 inches
4.3.1.2. 30 inches to 50 inches
4.3.1.3. 50 inches to 70 inches
4.3.1.4. Above 70 inches
4.4. Global Connected TV Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
4.4.1. Key Highlights
4.4.1.1. Online
4.4.1.1.1. E-Commerce Websites
4.4.1.1.2. Company Owned Websites
4.4.1.2. Offline
4.4.1.2.1. Hypermarkets and Supermarkets
4.4.1.2.2. Specialty Stores
4.4.1.2.3. Factory Outlets
4.4.1.2.4. Independent Retailers
4.4.1.2.5. Misc.
4.5. Global Connected TV Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019-2032
4.5.1. Key Highlights
4.5.1.1. Entertainment
4.5.1.2. Education
4.5.1.3. Home Use
4.5.1.4. Misc.
4.6. Global Connected TV Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019-2032
4.6.1. Key Highlights
4.6.1.1. North America
4.6.1.2. Europe
4.6.1.3. Asia Pacific
4.6.1.4. Latin America
4.6.1.5. Middle East & Africa
4.6.2. BPS Analysis/Market Attractiveness Analysis
5. North America Connected TV Market Outlook, 2019-2032
5.1. North America Connected TV Market Outlook, by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
5.1.1. Key Highlights
5.1.1.1. QLED
5.1.1.2. OLED
5.1.1.3. LED
5.1.1.4. Misc.
5.2. North America Connected TV Market Outlook, by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
5.2.1. Key Highlights
5.2.1.1. 8K
5.2.1.2. 4K
5.2.1.3. 1080 p
5.2.1.4. Misc.
5.3. North America Connected TV Market Outlook, by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
5.3.1. Key Highlights
5.3.1.1. Less than 30 inches
5.3.1.2. 30 inches to 50 inches
5.3.1.3. 50 inches to 70 inches
5.3.1.4. Above 70 inches
5.4. North America Connected TV Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
5.4.1. Key Highlights
5.4.1.1. Online
5.4.1.1.1. E-Commerce Websites
5.4.1.1.2. Company Owned Websites
5.4.1.2. Offline
5.4.1.2.1. Hypermarkets and Supermarkets
5.4.1.2.2. Specialty Stores
5.4.1.2.3. Factory Outlets
5.4.1.2.4. Independent Retailers
5.4.1.2.5. Misc.
5.5. North America Connected TV Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019-2032
5.5.1. Key Highlights
5.5.1.1. Entertainment
5.5.1.2. Education
5.5.1.3. Home Use
5.5.1.4. Misc.
5.6. North America Connected TV Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1. Key Highlights
5.6.1.1. U.S. Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.2. U.S. Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.3. U.S. Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.4. U.S. Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.5. U.S. Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.6. Canada Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.7. Canada Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.8. Canada Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.9. Canada Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.1.10. Canada Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
5.6.2. BPS Analysis/Market Attractiveness Analysis
6. Europe Connected TV Market Outlook, 2019-2032
6.1. Europe Connected TV Market Outlook, by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.1.1. Key Highlights
6.1.1.1. QLED
6.1.1.2. OLED
6.1.1.3. LED
6.1.1.4. Misc.
6.2. Europe Connected TV Market Outlook, by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.2.1. Key Highlights
6.2.1.1. 8K
6.2.1.2. 4K
6.2.1.3. 1080 p
6.2.1.4. Misc.
6.3. Europe Connected TV Market Outlook, by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.3.1. Key Highlights
6.3.1.1. Less than 30 inches
6.3.1.2. 30 inches to 50 inches
6.3.1.3. 50 inches to 70 inches
6.3.1.4. Above 70 inches
6.4. Europe Connected TV Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.4.1. Key Highlights
6.4.1.1. Online
6.4.1.1.1. E-Commerce Websites
6.4.1.1.2. Company Owned Websites
6.4.1.2. Offline
6.4.1.2.1. Hypermarkets and Supermarkets
6.4.1.2.2. Specialty Stores
6.4.1.2.3. Factory Outlets
6.4.1.2.4. Independent Retailers
6.4.1.2.5. Misc.
6.5. Europe Connected TV Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.5.1. Key Highlights
6.5.1.1. Entertainment
6.5.1.2. Education
6.5.1.3. Home Use
6.5.1.4. Misc.
6.5.2. BPS Analysis/Market Attractiveness Analysis
6.6. Europe Connected TV Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1. Key Highlights
6.6.1.1. Germany Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.2. Germany Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.3. Germany Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.4. Germany Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.5. Germany Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.6. U.K. Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.7. U.K. Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.8. U.K. Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.9. U.K. Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.10. U.K. Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.11. France Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.12. France Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.13. France Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.14. France Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.15. France Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.16. Italy Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.17. Italy Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.18. Italy Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.19. Italy Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.20. Italy Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.21. Turkey Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.22. Turkey Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.23. Turkey Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.24. Turkey Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.25. Turkey Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.26. Russia Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.27. Russia Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.28. Russia Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.29. Russia Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.30. Russia Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.31. Rest of Europe Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.32. Rest of Europe Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.33. Rest of Europe Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.34. Rest of Europe Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.1.35. Rest of Europe Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
6.6.2. BPS Analysis/Market Attractiveness Analysis
7. Asia Pacific Connected TV Market Outlook, 2019-2032
7.1. Asia Pacific Connected TV Market Outlook, by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.1.1. Key Highlights
7.1.1.1. QLED
7.1.1.2. OLED
7.1.1.3. LED
7.1.1.4. Misc.
7.2. Asia Pacific Connected TV Market Outlook, by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.2.1. Key Highlights
7.2.1.1. 8K
7.2.1.2. 4K
7.2.1.3. 1080 p
7.2.1.4. Misc.
7.3. Asia Pacific Connected TV Market Outlook, by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.3.1. Key Highlights
7.3.1.1. Less than 30 inches
7.3.1.2. 30 inches to 50 inches
7.3.1.3. 50 inches to 70 inches
7.3.1.4. Above 70 inches
7.4. Asia Pacific Connected TV Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.4.1. Key Highlights
7.4.1.1. Online
7.4.1.1.1. E-Commerce Websites
7.4.1.1.2. Company Owned Websites
7.4.1.2. Offline
7.4.1.2.1. Hypermarkets and Supermarkets
7.4.1.2.2. Specialty Stores
7.4.1.2.3. Factory Outlets
7.4.1.2.4. Independent Retailers
7.4.1.3. Misc.
7.5. Asia Pacific Connected TV Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.5.1. Key Highlights
7.5.1.1. Entertainment
7.5.1.2. Education
7.5.1.3. Home Use
7.5.1.4. Misc.
7.5.2. BPS Analysis/Market Attractiveness Analysis
7.6. Asia Pacific Connected TV Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1. Key Highlights
7.6.1.1. China Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.2. China Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.3. China Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.4. China Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.5. China Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.6. Japan Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.7. Japan Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.8. Japan Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.9. Japan Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.10. Japan Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.11. South Korea Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.12. South Korea Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.13. South Korea Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.14. South Korea Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.15. South Korea Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.16. India Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.17. India Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.18. India Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.19. India Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.20. India Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.21. Southeast Asia Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.22. Southeast Asia Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.23. Southeast Asia Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.24. Southeast Asia Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.25. Southeast Asia Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.26. Rest of Asia Pacific Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.27. Rest of Asia Pacific Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.28. Rest of Asia Pacific Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.29. Rest of Asia Pacific Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.1.30. Rest of Asia Pacific Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
7.6.2. BPS Analysis/Market Attractiveness Analysis
8. Latin America Connected TV Market Outlook, 2019-2032
8.1. Latin America Connected TV Market Outlook, by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.1.1. Key Highlights
8.1.1.1. QLED
8.1.1.2. OLED
8.1.1.3. LED
8.1.1.4. Misc.
8.2. Latin America Connected TV Market Outlook, by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.2.1. Key Highlights
8.2.1.1. 8K
8.2.1.2. 4K
8.2.1.3. 1080 p
8.2.1.4. Misc.
8.3. Latin America Connected TV Market Outlook, by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
8.3.1. Key Highlights
8.3.1.1. Less than 30 inches
8.3.1.2. 30 inches to 50 inches
8.3.1.3. 50 inches to 70 inches
8.3.1.4. Above 70 inches
8.4. Latin America Connected TV Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
8.4.1. Key Highlights
8.4.1.1. Online
8.4.1.1.1. E-Commerce Websites
8.4.1.1.2. Company Owned Websites
8.4.1.2. Offline
8.4.1.2.1. Hypermarkets and Supermarkets
8.4.1.2.2. Specialty Stores
8.4.1.2.3. Factory Outlets
8.4.1.2.4. Independent Retailers
8.4.1.2.5. Misc.
8.5. Latin America Connected TV Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019-2032
8.5.1. Key Highlights
8.5.1.1. Entertainment
8.5.1.2. Education
8.5.1.3. Home Use
8.5.1.4. Misc.
8.5.2. BPS Analysis/Market Attractiveness Analysis
8.6. Latin America Connected TV Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1. Key Highlights
8.6.1.1. Brazil Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.2. Brazil Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.3. Brazil Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.4. Brazil Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.5. Brazil Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.6. Mexico Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.7. Mexico Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.8. Mexico Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.9. Mexico Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.10. Mexico Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.11. Argentina Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.12. Argentina Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.13. Argentina Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.14. Argentina Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.15. Argentina Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.16. Rest of Latin America Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.17. Rest of Latin America Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.18. Rest of Latin America Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.19. Rest of Latin America Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.1.20. Rest of Latin America Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
8.6.2. BPS Analysis/Market Attractiveness Analysis
9. Middle East & Africa Connected TV Market Outlook, 2019-2032
9.1. Middle East & Africa Connected TV Market Outlook, by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.1.1. Key Highlights
9.1.1.1. QLED
9.1.1.2. OLED
9.1.1.3. LED
9.1.1.4. Misc.
9.2. Middle East & Africa Connected TV Market Outlook, by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.2.1. Key Highlights
9.2.1.1. 8K
9.2.1.2. 4K
9.2.1.3. 1080 p
9.2.1.4. Misc.
9.3. Middle East & Africa Connected TV Market Outlook, by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
9.3.1. Key Highlights
9.3.1.1. Less than 30 inches
9.3.1.2. 30 inches to 50 inches
9.3.1.3. 50 inches to 70 inches
9.3.1.4. Above 70 inches
9.4. Middle East & Africa Connected TV Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
9.4.1. Key Highlights
9.4.1.1. Online
9.4.1.1.1. E-Commerce Websites
9.4.1.1.2. Company Owned Websites
9.4.1.2. Offline
9.4.1.2.1. Hypermarkets and Supermarkets
9.4.1.2.2. Specialty Stores
9.4.1.2.3. Factory Outlets
9.4.1.2.4. Independent Retailers
9.4.1.2.5. Misc.
9.5. Middle East & Africa Connected TV Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019-2032
9.5.1. Key Highlights
9.5.1.1. Entertainment
9.5.1.2. Education
9.5.1.3. Home Use
9.5.1.4. Misc.
9.5.2. BPS Analysis/Market Attractiveness Analysis
9.6. Middle East & Africa Connected TV Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1. Key Highlights
9.6.1.1. GCC Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.2. GCC Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.3. GCC Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.4. GCC Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.5. GCC Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.6. South Africa Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.7. South Africa Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.8. South Africa Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.9. South Africa Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.10. South Africa Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.11. Egypt Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.12. Egypt Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.13. Egypt Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.14. Egypt Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.15. Egypt Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.16. Nigeria Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.17. Nigeria Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.18. Nigeria Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.19. Nigeria Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.20. Nigeria Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.21. Rest of Middle East & Africa Connected TV Market by Display Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.22. Rest of Middle East & Africa Connected TV Market by Resolution Type, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.23. Rest of Middle East & Africa Connected TV Market by Screen Size, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.24. Rest of Middle East & Africa Connected TV Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.1.25. Rest of Middle East & Africa Connected TV Market by End User, Value (US$ Bn) and Volume (Units), 2019-2032
9.6.2. BPS Analysis/Market Attractiveness Analysis
10. Competitive Landscape
10.1. Company Market Share Analysis, 2025
10.2. Competitive Dashboard
10.3. Company Profiles
10.3.1. Samsung Electronics Co., Ltd.
10.3.1.1. Company Overview
10.3.1.2. Product Portfolio
10.3.1.3. Financial Overview
10.3.1.4. Business Strategies and Development
10.3.2. LG Electronics
10.3.2.1. Company Overview
10.3.2.2. Product Portfolio
10.3.2.3. Financial Overview
10.3.2.4. Business Strategies and Development
10.3.3. Sony Corporation
10.3.3.1. Company Overview
10.3.3.2. Product Portfolio
10.3.3.3. Financial Overview
10.3.3.4. Business Strategies and Development
10.3.4. TCL Technology
10.3.4.1. Company Overview
10.3.4.2. Product Portfolio
10.3.4.3. Financial Overview
10.3.4.4. Business Strategies and Development
10.3.5. Vizio Inc.
10.3.5.1. Company Overview
10.3.5.2. Product Portfolio
10.3.5.3. Financial Overview
10.3.5.4. Business Strategies and Development
10.3.6. Hisense
10.3.6.1. Company Overview
10.3.6.2. Product Portfolio
10.3.6.3. Financial Overview
10.3.6.4. Business Strategies and Development
10.3.7. Panasonic Corporation
10.3.7.1. Company Overview
10.3.7.2. Product Portfolio
10.3.7.3. Financial Overview
10.3.7.4. Business Strategies and Development
10.3.8. Koninklijke Philips N.V.
10.3.8.1. Company Overview
10.3.8.2. Product Portfolio
10.3.8.3. Financial Overview
10.3.8.4. Business Strategies and Development
10.3.9. Haier Group Corporation
10.3.9.1. Company Overview
10.3.9.2. Product Portfolio
10.3.9.3. Financial Overview
10.3.9.4. Business Strategies and Development
10.3.10. Hitachi Ltd.
10.3.10.1. Company Overview
10.3.10.2. Product Portfolio
10.3.10.3. Financial Overview
10.3.10.4. Business Strategies and Development
11. Appendix
11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations

Companies Mentioned

  • Samsung Electronics Co., Ltd.
  • Sansui Electric Co., Ltd.
  • Furrion, LLC
  • TCL Technology
  • Vizio Inc.
  • Xiaomi Corporation
  • Panasonic Corporation,
  • Sanyo Electric Co., Ltd.
  • Sony Group Corporation

Methodology

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