Australia Glamping Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Australia glamping market reached a value of nearly USD 136.70 million in 2024. The market is assessed to grow at a CAGR of 13.90% during the forecast period of 2025-2034 to attain a value of around USD 503.35 million by 2034. The market is being aided by the increasing interest in outdoor and adventure activities, the thriving tourism sector, favorable government initiatives, the increasing emphasis on sustainability, and technological advancements and innovations.

Factors like the increasing demand for unique and luxurious outdoor experiences have significantly driven the Australia glamping market growth. Glamping, a blend of glamour and camping, has gained popularity among travelers seeking a balance between nature and comfort. Unlike traditional camping, glamping offers high-end accommodations such as safari tents, yurts, eco-pods, and luxury cabins, equipped with modern amenities like comfortable bedding, electricity, private bathrooms, and gourmet dining options. The growing preference for experiential travel and eco-friendly tourism has further propelled the demand for glamping, positioning it as an attractive alternative to conventional hotel stays and traditional camping experiences.

The rising trend of sustainable and nature-based tourism has significantly contributed to the Australia glamping market expansion. Consumers are increasingly seeking travel options that minimize environmental impact while providing immersive outdoor experiences. Many glamping sites are designed with sustainability in mind, utilizing eco-friendly materials, solar power, composting toilets, and rainwater harvesting systems.

This alignment with eco-conscious consumer preferences has boosted the adoption of glamping accommodations across scenic locations such as national parks, coastal regions, vineyards, and remote wilderness areas. The emphasis on responsible tourism and the preservation of natural landscapes has further reinforced glamping as a preferred choice for travelers looking to engage with nature without compromising on comfort and luxury.

The integration of technology and digital platforms has also contributed to the Australia glamping market value, enhancing accessibility and convenience for travelers. Online booking platforms, mobile applications, and virtual tours have simplified the process of discovering and reserving glamping accommodations. Many glamping providers have incorporated digital solutions to enhance customer experiences, including contactless check-ins, smart lighting systems, and app-controlled heating and cooling options. The increasing adoption of digital marketing strategies, influencer collaborations, and user-generated content has further boosted visibility and consumer engagement, making glamping a highly sought-after travel option among millennials and Gen Z travelers.

The domestic tourism boom in the region has also played a crucial role in driving the Australia glamping market revenue. With international travel restrictions in place during recent years, Australians have increasingly explored domestic travel options, leading to a surge in demand for unique accommodations. Glamping has emerged as an attractive alternative to traditional hotels and resorts, particularly for travelers seeking a distinctive and personalized getaway.

The ability to experience off-the-grid locations with upscale amenities has resonated with both adventure seekers and luxury travelers, creating a diverse consumer base for the glamping industry. The expansion of tourism infrastructure and the rise of social media-driven travel trends have further amplified the popularity of glamping, positioning it as a mainstream travel segment within the Australian tourism industry.

The wellness tourism trend has further driven demand in the Australia glamping market, as travelers seek accommodations that offer relaxation, mindfulness, and rejuvenation. Many glamping sites incorporate wellness-oriented experiences such as yoga retreats, spa treatments, meditation sessions, and nature therapy programs. The combination of outdoor adventure and holistic wellness has made glamping an appealing choice for individuals looking to escape urban stress and reconnect with nature. The rising popularity of wellness travel packages, detox retreats, and sustainable wellness experiences has positioned glamping as a premium offering within the broader tourism market, catering to health-conscious consumers seeking meaningful and immersive travel experiences.

The rise of family-friendly and pet-friendly glamping options has also contributed to Australia glamping market development, accommodating a wider range of travelers. Many glamping sites now offer family-sized accommodations, kid-friendly activities, and pet-welcoming policies, making them an attractive choice for group travel. The ability to provide a hassle-free and enjoyable outdoor experience for families, couples, and solo travelers has strengthened the market’s appeal, leading to increased investment in glamping infrastructure and service enhancements. The expansion of glamping resorts, themed experiences, and customizable packages has further diversified the offerings available, allowing businesses to cater to specific consumer preferences and travel trends.

Challenges in the Australia glamping market include seasonal demand fluctuations, operational costs, and regulatory considerations. Glamping businesses often experience peak demand during holiday seasons and favorable weather conditions, leading to variations in occupancy rates throughout the year. Additionally, the costs associated with maintaining high-end accommodations, implementing sustainable practices, and complying with zoning and environmental regulations can pose operational challenges for glamping providers. However, the industry is adapting by introducing flexible pricing models, year-round promotional campaigns, and diversified accommodation options to maintain consistent revenue streams and optimize occupancy rates.

Emerging trends such as luxury eco-resorts, themed glamping experiences, and cross-industry collaborations are shaping the Australia glamping market outlook. The integration of high-end hospitality services, curated outdoor adventures, and personalized guest experiences has elevated glamping to a premium travel segment. The growing collaboration between glamping providers, adventure tourism operators, and local artisans has enhanced the overall guest experience, creating unique and memorable stays. Innovations in eco-luxury accommodations, including floating pods, glass-domed tents, and treehouse retreats, are further redefining the glamping landscape, catering to travelers seeking one-of-a-kind experiences in picturesque settings.

Market Segmentation

The market can be divided based on age group, size, type, application, end use, distribution channel, and region.

Market Breakup by Age Group

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

Market Breakup by Size

• 2-Persons
• 4-Persons
• Others

Market Breakup by Type

• Tents
• Pods and Cabins
• Treehouses
• Yurts
• Others

Market Breakup by Application

• Enterprise Travel
• Family Travel

Market Breakup by End Use

• Events
• Consumers

Market Breakup by Distribution Channel

• Offline
• Online Channels
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia glamping market. Some of the major players explored in the report are as follows:

• Nightfall Camp Pty Ltd.
• Discovery Holiday Parks Pty Ltd.
• Glamxperience
• Stargazers Cottages and Farm
• Melbourne Glamping
• Eco Structures Australia
• Sunshine Glamping Co.
• Totem Glamping
• Others