Greece Cards and Payments: Opportunities and Risks to 2028

The ‘Greece Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Greek cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including card, credit transfer, direct debits, cash and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The ‘Greece Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Greek cards and payments industry, including:

• Current and forecast values for each market in the Greek cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including card, cash, direct debits, credit transfer, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Greek cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Greek cards and payments industry.

Key Highlights

• Contactless payments are gaining prominence in the country. For example, in May 2023, KTEL intercity bus service, in collaboration with Visa and the payment company NBG Pay, introduced contactless payments on public buses across 33 cities in Greece. The system allows passengers to pay transit fares using cards, cell phones, and smartwatches by swiping on the ticket machines. Payment can be made by domestic or international cards. Similarly, in May 2024, the payment company Littelpay partnered with OASA to launch contactless payments across its entire transit network in Athens. This initiative begun with the implementation of contactless payment technology on the Athens Airport Express bus line; enabling riders to pay their fare by using a contactless bank card or mobile wallet.
• According to a survey conducted by Payments Europe in May 2024, 91% of consumers in Greece used cards in the past year, compared to 86% who used cash. Additionally, 67% prefer using cards when paying with merchants, even when the option of cash is available. The report also reveals that when making digital payments in a physical store, 66% of consumers indicate a preference for cards. Furthermore, 68% of Greek consumers trust cards more than other payment methods and this number increases to 77% when traveling abroad.
• In January 2023, QR code payments for ecommerce purchases via IRIS Payments were launched. Consumers can pay for online purchases directly from their bank account by scanning a QR code at a merchant’s online checkout. To increase usage, ecommerce platforms are offering installment payments. For instance, in June 2024, the ecommerce website Skroutz partnered with Klarna to offer the Instalments for All program. Skroutz customers have the option to pay for their purchases in full or utilize one of the flexible payment options, such as the Pay in 3 payment service.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Greece along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including card, cash, direct debits, credit transfer, and cheques .
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Greek cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Greek cards and payments industry.
• Assess the competitive dynamics in the Greek cards and payments industry.
• Gain insights into marketing strategies used for various card types in Greece.
• Gain insights into key regulations governing the Greek cards and payments industry.