Dried herbs - Global Strategic Business Report

The global market for Dried herbs was estimated at US$3.8 Billion in 2024 and is projected to reach US$4.6 Billion by 2030, growing at a CAGR of 3.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Dried herbs market.

Global Dried Herbs Market - Key Trends & Drivers Summarized

Is the Shift Toward Natural Flavors and Plant-Based Ingredients Throwing the Spotlight on Dried Herbs?

As the global food industry moves toward natural, plant-based, and minimally processed ingredients, dried herbs are gaining renewed importance as essential components in both home and commercial kitchens. Consumers are increasingly seeking ways to enhance food flavor naturally, avoiding synthetic additives and chemical flavor enhancers - driving a strong resurgence in the use of herbs like basil, oregano, thyme, rosemary, parsley, sage, and dill in their dried form. Dried herbs offer not only long shelf life and convenience but also a concentrated flavor profile that aligns with modern culinary trends emphasizing authenticity, regional cuisine, and home-cooked meals. The global surge in home cooking, particularly after the COVID-19 pandemic, has led to increased pantry stocking of versatile, multi-use dried herbs. Additionally, the rising demand for ethnic cuisines - such as Mediterranean, Middle Eastern, and Asian dishes - has contributed to the popularity of specific herbs in global households and foodservice. Clean-label trends in packaged foods are pushing brands to reformulate products using recognizable, natural flavor sources, with dried herbs serving as key components in everything from pasta sauces to seasoning blends and salad dressings. This growing shift from synthetic to natural ingredients is placing dried herbs at the heart of culinary innovation, where flavor meets functionality and health consciousness.

How Are Advancements in Drying Technologies and Quality Control Enhancing the Market for Dried Herbs?

Technological improvements in herb processing and drying methods are significantly enhancing the quality, shelf stability, and nutritional retention of dried herbs, enabling suppliers to meet increasingly strict standards in global food production. Traditional air drying methods are now being supplemented or replaced by advanced techniques such as freeze-drying, vacuum drying, and microwave-assisted drying - all of which help preserve volatile aromatic compounds, essential oils, color, and flavor with minimal degradation. These improvements are particularly critical for premium culinary applications and herbal supplements, where potency and visual appeal are paramount. Enhanced sorting, cleaning, and sterilization techniques are also ensuring that dried herbs meet global safety and hygiene regulations, reducing the risk of microbial contamination and pesticide residues. Additionally, innovations in automated harvesting and sorting equipment are increasing throughput and efficiency for large-scale producers. Quality control tools, including high-resolution moisture analyzers and chromatography testing, allow producers to guarantee consistent product quality from batch to batch. These advances have enabled dried herbs to move from commodity status to value-added ingredients in premium food, beverage, and nutraceutical formulations. Packaging innovations - such as UV-protective pouches, resealable containers, and portion-controlled sachets - are further enhancing shelf life and consumer convenience. These improvements in production and post-harvest handling are solidifying dried herbs as not only a staple pantry item but also a key ingredient in the high-performance, globalized food supply chain.

Is Consumer Interest in Wellness and Functional Foods Expanding the Applications of Dried Herbs?

The growing intersection between culinary enjoyment and wellness is driving an expansion in the applications of dried herbs, which are increasingly valued not just for their flavor, but for their health-promoting properties. Herbs like turmeric, basil, oregano, thyme, and sage are rich in antioxidants, flavonoids, and antimicrobial compounds that align with consumer interest in natural remedies, immune-boosting diets, and functional foods. As a result, dried herbs are increasingly used in the development of herbal teas, detox blends, dietary supplements, and clean-label functional beverages. In both Eastern and Western herbal traditions, dried herbs have long been employed for their medicinal qualities, and this traditional wisdom is now being adapted into modern formats such as capsules, gummies, infused oils, and wellness powders. Food manufacturers are also capitalizing on the nutritional halo of herbs by adding them to soups, snacks, dips, and sauces marketed as “healthy” or “natural.” The use of herbs in plant-based meat and dairy alternatives is on the rise, where they help replicate authentic flavor profiles without artificial ingredients. Additionally, the expansion of organic farming and sustainable agriculture is promoting herb production that aligns with eco-conscious consumer values. Lifestyle influencers, wellness coaches, and nutritionists are promoting the regular inclusion of dried herbs in meals for both flavor and holistic benefits, further expanding consumer usage. As dried herbs continue to straddle the line between food and nutraceutical, their role in everyday health and wellness regimens is becoming increasingly central.

What Are the Key Growth Drivers Fueling the Global Dried Herbs Market?

The growth in the dried herbs market is driven by a combination of culinary, nutritional, technological, and consumer lifestyle factors that are reshaping food and health ecosystems worldwide. One of the strongest drivers is the sustained global demand for natural flavoring agents that enhance taste without relying on artificial ingredients or chemical additives. The widespread embrace of ethnic cuisines - especially Mediterranean, Indian, Thai, and Mexican - has led to higher usage of specific dried herbs both in home cooking and foodservice. The rising popularity of plant-based diets is encouraging consumers to experiment with herbs to enhance the flavor complexity of vegetarian and vegan dishes. Meanwhile, the growing consumer focus on clean labels and transparency in ingredients is pushing food manufacturers to opt for herbs as recognizable and wholesome additions to their formulations. The increase in demand for herbal supplements, teas, and natural remedies is broadening the market reach of dried herbs beyond culinary use. Global expansion of the wellness economy - including spas, health cafes, and holistic medicine practices - is also creating demand for premium, traceable herb products. Technological improvements in drying, preservation, and packaging are enabling broader distribution while maintaining quality, especially in emerging markets. Lastly, the rise in e-commerce and direct-to-consumer health and grocery platforms is increasing product visibility and accessibility, especially for organic and specialty herb varieties. Together, these drivers are solidifying the global market for dried herbs as one poised for continued growth, innovation, and expansion across food, health, and lifestyle sectors.

Report Scope

The report analyzes the Dried herbs market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Type (Basil, Oregano, Rosemary, Thyme, Parsley, Mint, Bay Leaves, Chives, Coriander/Cilantro, Dill, Other Types); Form (Whole Form, Powdered Form, Crushed Form, Flakes Form, Minced Form); Application (Food & Beverages Application, Personal Care & Cosmetics Application, Pharmaceuticals Application, Aromatherapy & Essential Oils Application, Animal Feed Application, Other Applications); Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Specialty Stores, Online Distribution Channel, Direct Sales, Other Distribution Channels)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Basil segment, which is expected to reach US$1.2 Billion by 2030 with a CAGR of a 3.2%. The Dill segment is also set to grow at 4.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $1.0 Billion in 2024, and China, forecasted to grow at an impressive 6.3% CAGR to reach $914.4 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Dried herbs Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Dried herbs Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Dried herbs Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Aum Agri Freeze Foods, Avi Naturals, Banyan Botanicals LLC, British Pepper & Spice Company, Cherry Valley Organics LLC and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 42 Featured):

• Aum Agri Freeze Foods
• Avi Naturals
• Banyan Botanicals LLC
• British Pepper & Spice Company
• Cherry Valley Organics LLC
• DF World of Spices GmbH
• Elite Spice
• Euroma
• Frontier Co-op
• Fuchs Group
• Hamps Bio Private Limited
• Husarich GmbH
• Indiana Botanic Gardens Inc.
• Kraft Heinz Company
• Kräuter Mix GmbH
• Larsen & Toubro Limited
• Maduras Herbals Private Limited
• MartinBauer
• McCormick & Company
• Mevive International

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry