Personalized Retail Nutrition and Wellness - Global Stategic Business Report

The global market for Personalized Retail Nutrition and Wellness was estimated at US$4.2 Billion in 2024 and is projected to reach US$10.5 Billion by 2030, growing at a CAGR of 16.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Personalized Retail Nutrition and Wellness market.

Global Personalized Retail Nutrition and Wellness Market - Key Trends & Drivers Summarized

What Is Personalized Retail Nutrition and Wellness and How Does It Work?

Personalized retail nutrition and wellness refer to tailored health and wellness solutions that are designed to meet an individual`s specific dietary, nutritional, and lifestyle needs. This approach leverages advanced technologies, such as genetic testing, biometric data, and artificial intelligence (AI), to create personalized nutrition plans and wellness products that align with a person’s health goals. Personalized nutrition considers factors such as genetics, age, gender, activity levels, allergies, and personal preferences to recommend the most effective diets, supplements, or lifestyle changes.

At the retail level, these services are becoming more common as consumers seek more customized solutions for their health. Consumers can access personalized products through apps, online platforms, or in-store consultations, where they receive dietary advice, meal plans, nutritional supplements, and wellness routines tailored to their unique needs. For example, personalized nutrition services can suggest specific vitamins, minerals, and foods based on genetic testing or health tracking data, and offer meal kits or supplements that support individual health goals such as weight loss, muscle gain, or improved energy levels. Personalized wellness solutions, on the other hand, might include personalized fitness plans, mindfulness practices, and stress management tools.

Why Is the Personalized Retail Nutrition and Wellness Market Expanding?

The personalized retail nutrition and wellness market is expanding due to the increasing consumer demand for customized health solutions, advancements in technology, and a growing focus on health and well-being. One of the primary drivers of market growth is the growing awareness among consumers about the importance of nutrition and wellness for long-term health. With the rise of chronic diseases such as obesity, diabetes, and heart disease, individuals are becoming more proactive about their health and are looking for ways to optimize their nutrition to prevent or manage these conditions. As a result, there is a rising interest in personalized nutrition and wellness solutions that can help individuals make informed choices about their diet and lifestyle.

The advancements in technology are also fueling the growth of this market. The use of AI, wearable devices, and mobile apps to collect and analyze health data allows for more accurate and personalized recommendations. Genetic testing has made it possible for individuals to understand how their bodies respond to specific foods, nutrients, and exercise, which has significantly contributed to the demand for tailored wellness products. In addition, the rise of telehealth and online health consultations has made it easier for consumers to access personalized nutrition services remotely, further driving the expansion of this market. Personalized nutrition and wellness solutions can now be conveniently accessed through digital platforms, making it easier for consumers to adopt these services.

Moreover, as people become more health-conscious, there is a significant increase in the demand for wellness products that are not only effective but also safe, sustainable, and environmentally friendly. Consumers are increasingly looking for personalized products that align with their individual health goals while also considering the ethical and environmental impact of their purchases. This shift in consumer behavior has led to a rise in personalized wellness and nutrition brands that focus on organic, clean-label, and eco-friendly ingredients, which has helped expand the market further.

What Key Trends Are Shaping the Future of Personalized Retail Nutrition and Wellness?

Several key trends are shaping the future of personalized retail nutrition and wellness, including the integration of artificial intelligence (AI) and machine learning, the rise of health-conscious, eco-friendly products, and the growing interest in preventive healthcare. One major trend is the integration of AI and machine learning in developing personalized nutrition plans and wellness solutions. AI-powered apps and platforms are increasingly able to analyze large datasets, including genetic information, lifestyle habits, and biometrics, to create hyper-targeted nutrition and wellness recommendations. These technologies are also helping companies create customized wellness plans that adapt to an individual’s evolving health needs and goals, making the solutions even more personalized and effective over time.

Another key trend is the growing focus on health-conscious and eco-friendly products. Consumers are becoming more aware of the environmental and ethical implications of their purchasing decisions. This has led to the development of personalized wellness products that are sustainably sourced, organic, or cruelty-free. The demand for clean-label, non-GMO, and plant-based products is increasing, as consumers prioritize not only their health but also the health of the planet. Personalized retail nutrition brands are increasingly aligning their offerings with these values, creating products that are both tailored to the individual and environmentally responsible.

Preventive healthcare is also becoming a significant trend in the personalized wellness space. More consumers are seeking to prevent health issues before they arise, rather than simply managing diseases once they occur. This has led to the development of personalized wellness solutions that focus on optimizing an individual’s health, rather than just addressing specific health concerns. Services and products focused on improving sleep, managing stress, boosting immunity, and supporting digestive health are becoming increasingly popular. By providing personalized solutions for a more holistic approach to well-being, the market is shifting towards offering products that contribute to overall health maintenance and long-term vitality.

What Are the Key Drivers of Growth in the Personalized Retail Nutrition and Wellness Market?

The growth in the personalized retail nutrition and wellness market is driven by several factors, including the increasing consumer focus on preventive health, advancements in biotechnology and health data analytics, and the rise in digital health platforms. One of the main drivers is the shift towards preventive healthcare, where consumers are more interested in proactively improving their health rather than simply treating illness. Personalized nutrition services, which are based on individual health data, offer a more targeted approach to maintaining optimal health. By tailoring diet and lifestyle choices to individual needs, personalized wellness solutions help consumers prevent chronic diseases and improve overall well-being, making them increasingly attractive to health-conscious individuals.

Advancements in biotechnology and health data analytics are also contributing to the market`s growth. As genetic testing, microbiome analysis, and wearable health devices become more accessible and affordable, individuals are gaining more insight into how their unique genetic makeup and lifestyle choices affect their health. This wealth of information allows for the development of more accurate and effective personalized nutrition and wellness products. As AI and machine learning technologies continue to evolve, personalized wellness recommendations are becoming more precise, which further drives the growth of the market.

The rise of digital health platforms, including mobile apps, telehealth services, and e-commerce websites, is another key driver. These platforms make personalized nutrition and wellness services more accessible to consumers, as they can easily access consultations, product recommendations, and wellness tools from the convenience of their smartphones or computers. As the digital health ecosystem grows, more consumers are embracing personalized wellness solutions that fit into their busy lifestyles, driving the demand for tailored health products.

Lastly, the increasing focus on sustainability and eco-conscious consumption is influencing the market. Consumers are now seeking personalized products that not only support their health goals but also align with their values regarding sustainability. This includes choosing products made from organic ingredients, ethically sourced materials, and packaging that minimizes environmental impact. As the demand for such products increases, companies in the personalized nutrition and wellness space are evolving their offerings to meet these consumer preferences, further expanding the market.

Report Scope

The report analyzes the Personalized Retail Nutrition and Wellness market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Product Type (Repeat Recommendation, Fixed Recommendation, Continuous Recommendation, Personalized Testing)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Repeat Recommendation segment, which is expected to reach US$5.0 Billion by 2030 with a CAGR of a 17.8%. The Fixed Recommendation segment is also set to grow at 14.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $1.1 Billion in 2024, and China, forecasted to grow at an impressive 15.4% CAGR to reach $1.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Personalized Retail Nutrition and Wellness Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Personalized Retail Nutrition and Wellness Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Personalized Retail Nutrition and Wellness Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Bayer AG, Better Therapeutics Inc., Cargill, Incorporated, Danone S.A., DNAfit (Prenetics Global) and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 47 Featured):

• Bayer AG
• Better Therapeutics Inc.
• Cargill, Incorporated
• Danone S.A.
• DNAfit (Prenetics Global)
• GNC Holdings, LLC
• Habit Food Personalized LLC
• Herbalife Nutrition Ltd.
• Mars, Inc.
• Nature`s Bounty
• Nature`s Lab
• Nestlé S.A.
• Noom, Inc.
• Nutrigenomix
• Nutrino Health Ltd.
• Pathway Genomics
• PlateJoy LLC
• Savor Health
• The Vitamin Shoppe
• Viome Life Sciences, Inc.

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry