The global market for Body Shapewear was estimated at US$4.5 Billion in 2024 and is projected to reach US$7.1 Billion by 2030, growing at a CAGR of 7.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Body Shapewear market.
The body shapewear market has seen remarkable growth in recent years, driven by a combination of evolving fashion trends, increased consumer awareness, and technological advancements in fabric engineering. Shapewear is no longer just an occasional-use product but has become a daily essential for many individuals seeking a streamlined silhouette and improved body confidence. This shift is fueled by the increasing influence of social media, celebrity endorsements, and the growing emphasis on self-image in both personal and professional settings. Consumers today are looking for shapewear that not only provides compression but also enhances comfort, breathability, and ease of movement, leading to a significant expansion in product innovation.
Another key factor driving demand is the expansion of inclusive sizing and body-positive marketing. Traditionally, shapewear was marketed primarily to women, but brands are now broadening their target demographic to include plus-size consumers and men. This inclusivity has played a pivotal role in reshaping the perception of shapewear from a restrictive garment to a confidence-boosting fashion staple. Additionally, the integration of advanced seamless technology has led to the development of shapewear that remains invisible under clothing, further appealing to fashion-conscious consumers who seek functional yet stylish solutions.
How Are Innovations in Fabric and Technology Transforming the Market?
The shapewear industry has undergone significant transformation due to innovations in textile technology and material science. The introduction of high-performance fabrics that offer moisture-wicking, breathability, and elasticity has revolutionized the comfort level of shapewear, making it more suitable for extended wear. Lightweight and seamless compression garments are replacing traditional bulky shapewear, providing a second-skin feel that enhances mobility without compromising on support.
Moreover, smart textiles embedded with microencapsulation technology have gained traction in the shapewear industry. These fabrics are infused with skin-nourishing ingredients such as caffeine, aloe vera, and vitamin E, which claim to offer slimming and firming benefits while being worn. Thermal regulating properties have also been incorporated into modern shapewear, allowing consumers to experience temperature control in different climates. The rise of eco-friendly and sustainable fabrics, such as organic cotton, recycled polyester, and bamboo fiber, aligns with the increasing demand for sustainable fashion, making it a crucial factor for growth in the market.
What Are the Dominant Market Trends and Consumer Preferences?
The body shapewear market has expanded beyond traditional foundations, evolving into a diverse category with specialized designs for various body types and needs. The rise of athleisure and active shapewear has contributed to the popularity of compression garments that provide sculpting benefits while also supporting an active lifestyle. Brands are developing hybrid shapewear that doubles as everyday clothing, such as bodysuits, leggings, and shaping camisoles that offer contouring benefits without sacrificing style. This transition from hidden undergarments to visible fashion items has opened up new opportunities for product diversification and brand positioning.
Additionally, the increasing prevalence of e-commerce and direct-to-consumer (DTC) brands has significantly influenced consumer buying behavior. Online platforms provide detailed product descriptions, virtual fitting tools, and customer reviews, allowing consumers to make informed purchasing decisions. The rise of subscription-based shapewear services and influencer-driven marketing campaigns has further boosted brand visibility, making it easier for niche and emerging brands to penetrate the market. Customization and personalized shapewear solutions, where consumers can select their desired level of compression and fit, are also gaining popularity, enhancing consumer engagement and satisfaction.
What Are the Key Growth Drivers Shaping the Future of the Body Shapewear Market?
The growth in the body shapewear market is driven by several factors, including advancements in fabric technology, increasing consumer demand for comfortable and multifunctional apparel, and the expansion of the activewear segment. The shift towards sustainable and eco-friendly fashion is pushing brands to innovate with biodegradable and recyclable materials, addressing both environmental concerns and consumer preferences for ethical products. The integration of AI-driven body scanning and sizing solutions has also enhanced the consumer experience, reducing size-related returns and improving overall satisfaction.
Another major growth driver is the increasing adoption of shapewear among male consumers. As men become more interested in fashion and body confidence, brands are developing compression tops, slimming undershirts, and sculpting shorts tailored specifically for the male demographic. Furthermore, the rise of postpartum and maternity shapewear has expanded the market, catering to women seeking supportive and comfortable solutions during and after pregnancy.
The continued influence of social media and influencer marketing is expected to play a crucial role in the future of the shapewear industry. Consumers are relying on real-life testimonials, try-on videos, and before-and-after comparisons to guide their purchasing decisions. With ongoing innovations in smart textiles, fabric breathability, and customizable fit, the body shapewear market is poised for sustained growth, driven by technological advancements and evolving consumer preferences.
Segments: Product Type (Shaping Bodysuits, Shaping Bra, Shaping Leggings, Shaping Briefs and Panties, Waist Cinchers, Thigh Shapers, Shaping Camisoles, Other Types); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
Global Body Shapewear Market - Key Trends & Drivers Summarized
What Is Driving the Rising Demand for Body Shapewear?The body shapewear market has seen remarkable growth in recent years, driven by a combination of evolving fashion trends, increased consumer awareness, and technological advancements in fabric engineering. Shapewear is no longer just an occasional-use product but has become a daily essential for many individuals seeking a streamlined silhouette and improved body confidence. This shift is fueled by the increasing influence of social media, celebrity endorsements, and the growing emphasis on self-image in both personal and professional settings. Consumers today are looking for shapewear that not only provides compression but also enhances comfort, breathability, and ease of movement, leading to a significant expansion in product innovation.
Another key factor driving demand is the expansion of inclusive sizing and body-positive marketing. Traditionally, shapewear was marketed primarily to women, but brands are now broadening their target demographic to include plus-size consumers and men. This inclusivity has played a pivotal role in reshaping the perception of shapewear from a restrictive garment to a confidence-boosting fashion staple. Additionally, the integration of advanced seamless technology has led to the development of shapewear that remains invisible under clothing, further appealing to fashion-conscious consumers who seek functional yet stylish solutions.
How Are Innovations in Fabric and Technology Transforming the Market?
The shapewear industry has undergone significant transformation due to innovations in textile technology and material science. The introduction of high-performance fabrics that offer moisture-wicking, breathability, and elasticity has revolutionized the comfort level of shapewear, making it more suitable for extended wear. Lightweight and seamless compression garments are replacing traditional bulky shapewear, providing a second-skin feel that enhances mobility without compromising on support.
Moreover, smart textiles embedded with microencapsulation technology have gained traction in the shapewear industry. These fabrics are infused with skin-nourishing ingredients such as caffeine, aloe vera, and vitamin E, which claim to offer slimming and firming benefits while being worn. Thermal regulating properties have also been incorporated into modern shapewear, allowing consumers to experience temperature control in different climates. The rise of eco-friendly and sustainable fabrics, such as organic cotton, recycled polyester, and bamboo fiber, aligns with the increasing demand for sustainable fashion, making it a crucial factor for growth in the market.
What Are the Dominant Market Trends and Consumer Preferences?
The body shapewear market has expanded beyond traditional foundations, evolving into a diverse category with specialized designs for various body types and needs. The rise of athleisure and active shapewear has contributed to the popularity of compression garments that provide sculpting benefits while also supporting an active lifestyle. Brands are developing hybrid shapewear that doubles as everyday clothing, such as bodysuits, leggings, and shaping camisoles that offer contouring benefits without sacrificing style. This transition from hidden undergarments to visible fashion items has opened up new opportunities for product diversification and brand positioning.
Additionally, the increasing prevalence of e-commerce and direct-to-consumer (DTC) brands has significantly influenced consumer buying behavior. Online platforms provide detailed product descriptions, virtual fitting tools, and customer reviews, allowing consumers to make informed purchasing decisions. The rise of subscription-based shapewear services and influencer-driven marketing campaigns has further boosted brand visibility, making it easier for niche and emerging brands to penetrate the market. Customization and personalized shapewear solutions, where consumers can select their desired level of compression and fit, are also gaining popularity, enhancing consumer engagement and satisfaction.
What Are the Key Growth Drivers Shaping the Future of the Body Shapewear Market?
The growth in the body shapewear market is driven by several factors, including advancements in fabric technology, increasing consumer demand for comfortable and multifunctional apparel, and the expansion of the activewear segment. The shift towards sustainable and eco-friendly fashion is pushing brands to innovate with biodegradable and recyclable materials, addressing both environmental concerns and consumer preferences for ethical products. The integration of AI-driven body scanning and sizing solutions has also enhanced the consumer experience, reducing size-related returns and improving overall satisfaction.
Another major growth driver is the increasing adoption of shapewear among male consumers. As men become more interested in fashion and body confidence, brands are developing compression tops, slimming undershirts, and sculpting shorts tailored specifically for the male demographic. Furthermore, the rise of postpartum and maternity shapewear has expanded the market, catering to women seeking supportive and comfortable solutions during and after pregnancy.
The continued influence of social media and influencer marketing is expected to play a crucial role in the future of the shapewear industry. Consumers are relying on real-life testimonials, try-on videos, and before-and-after comparisons to guide their purchasing decisions. With ongoing innovations in smart textiles, fabric breathability, and customizable fit, the body shapewear market is poised for sustained growth, driven by technological advancements and evolving consumer preferences.
Report Scope
The report analyzes the Body Shapewear market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.Segments: Product Type (Shaping Bodysuits, Shaping Bra, Shaping Leggings, Shaping Briefs and Panties, Waist Cinchers, Thigh Shapers, Shaping Camisoles, Other Types); Distribution Channel (Online Distribution Channel, Offline Distribution Channel)
Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Shaping Bodysuits segment, which is expected to reach US$1.5 Billion by 2030 with a CAGR of a 7.6%. The Shaping Bra segment is also set to grow at 7.2% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $1.2 Billion in 2024, and China, forecasted to grow at an impressive 12.1% CAGR to reach $1.5 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Body Shapewear Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Body Shapewear Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Body Shapewear Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Commando, LLC, CYSM Shapers, Dermawear, Fajas Salomé, Leonisa and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Select Competitors (Total 36 Featured):
- Commando, LLC
- CYSM Shapers
- Dermawear
- Fajas Salomé
- Leonisa
- Maidenform Brands
- Miraclesuit
- Nancy Ganz
- Shapermint
- Skims Body, Inc.
- Spanx, LLC
- Squeem LLC
- Triumph International
- Victoria’s Secret
- Yummie
Tariff Impact Analysis: Key Insights for 2025
Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.
What’s Included in This Edition:
- Tariff-adjusted market forecasts by region and segment
- Analysis of cost and supply chain implications by sourcing and trade exposure
- Strategic insights into geographic shifts
Buyers receive a free July 2025 update with:
- Finalized tariff impacts and new trade agreement effects
- Updated projections reflecting global sourcing and cost shifts
- Expanded country-specific coverage across the industry
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Commando, LLC
- CYSM Shapers
- Dermawear
- Fajas Salomé
- Leonisa
- Maidenform Brands
- Miraclesuit
- Nancy Ganz
- Shapermint
- Skims Body, Inc.
- Spanx, LLC
- Squeem LLC
- Triumph International
- Victoria’s Secret
- Yummie
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 285 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 4.5 Billion |
| Forecasted Market Value ( USD | $ 7.1 Billion |
| Compound Annual Growth Rate | 7.9% |
| Regions Covered | Global |
