Virtual Humans Market Report 2025

This virtual humans market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The virtual humans market size has grown exponentially in recent years. It will grow from $34.88 billion in 2024 to $51.94 billion in 2025 at a compound annual growth rate (CAGR) of 48.9%. The growth in the historic period can be attributed to rising adoption of virtual assistance and chatbots, expansion of the metaverse, increased digitalization, increased smartphone penetration, and increased digitalization.

The virtual humans market size is expected to see exponential growth in the next few years. It will grow to $252.61 billion in 2029 at a compound annual growth rate (CAGR) of 48.5%. The growth in the forecast period can be attributed to the rise of e-commerce, demand for personalized experiences, increasing expansion of the metaverse, growing acceptance of digital influencers, and increased focus on customer experience. Major trends in the forecast period include technological advancements, integration of artificial intelligence, multilingual capabilities, personalized experiences, and collaboration with influencers.

The rapid growth of the metaverse is anticipated to drive the expansion of the virtual humans market. The metaverse is a collective virtual space that merges enhanced physical reality with persistent virtual reality. This expansion is fueled by rising interest in digital experiences, the growth of remote work and socialization, new economic opportunities, and shifting cultural trends. Virtual humans, which include digital avatars, AI-driven characters, and standalone virtual entities, are essential in the metaverse, enhancing user interactions and contributing to more immersive and personalized digital environments. For instance, in March 2024, the UK Intellectual Property Office projected that the number of metaverse users will grow significantly, reaching approximately 1.4 billion and generating a market size of $490.4 billion by 2030. Consequently, the growth of the metaverse is driving the development of the virtual humans market.

Major companies in the virtual humans market are concentrating on developing innovative solutions, such as AI-driven virtual human technologies, through strategic collaborations. These advancements aim to enhance human-computer interactions, create more lifelike avatars, and broaden applications across various industries. AI-driven virtual human technologies involve sophisticated systems that use artificial intelligence (AI) to produce digital human representations capable of engaging with real people in a realistic and intelligent manner. For example, in June 2024, Nvidia Corporation, a US-based software company, and Aww Inc, a Japan-based virtual human firm, teamed up to advance AI-driven virtual human technology, particularly with their virtual influencer, imma. This new version leverages NVIDIA's Audio2Face technology to offer real-time interactions with realistic facial animations and lip-syncing. AI imma is designed to automate the creation of character-based large language models (LLMs), simplifying the development and deployment of virtual humans for diverse business uses. This partnership marks a significant advancement in AI-driven virtual human technology, aiming to transform user engagement and interaction across various sectors.

In March 2023, Unity Software Inc., a US-based video game software development company, acquired Ziva Dynamics Inc. for an undisclosed amount. This acquisition is intended to democratize access to advanced character creation tools by incorporating Ziva's advanced simulation and deformation technologies into Unity's platform. This integration aims to improve the quality and efficiency of creating digital characters for games, films, and real-time 3D applications. Ziva Dynamics Inc., based in Canada, specializes in character creation software designed to enhance human interactions within virtual environments.

Major companies operating in the virtual humans market are Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Alibaba Group Holding Limited, Meta Platforms Inc., NVIDIA Corporation, iFLYTEK Co. Ltd., Unity Software Inc., Epic Games Inc., Xsens Technologies B.V., Reallusion Inc., Soul Machines Limited, AltspaceVR Inc., Cubic Motion Limited, Datagen Technologies Ltd., Inworld AI Inc., 3Lateral d.o.o., Faceware Technologies Inc., Offbeat Media Group LLC, Quantum Capture Inc., UneeQ Limited, VNTANA Inc.

North America was the largest region in the virtual humans market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual humans market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the virtual humans market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A virtual human, also known as a digital human, is a computer-generated character that simulates human-like appearance, behavior, and interaction. These virtual entities can be used in various applications, such as virtual assistants, customer service bots, video games, virtual reality (VR) environments, and social media or entertainment.

The main types of virtual humans are avatars and autonomous virtual humans. Avatars are digital representations of users, used in virtual environments and online platforms to create a visual persona. These avatars find applications across various sectors, including gaming and entertainment, simulation and training, virtual reality (VR) and augmented reality (AR), customer service and virtual assistants, marketing and advertising, and others, and cater to diverse industries such as banking, financial services and insurance (BFSI), education, retail, healthcare, automotive, aerospace, and military, information technology and telecommunications, and others.

The virtual humans market research report is one of a series of new reports that provides virtual humans market statistics, including virtual humans industry global market size, regional shares, competitors with a virtual humans market share, detailed virtual humans market segments, market trends and opportunities, and any further data you may need to thrive in the virtual humans industry. This virtual human market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The virtual humans market includes revenues earned by entities by providing 3D avatars, AI-powered chatbots, virtual assistants, digital humans for simulations, voice synthesis systems, and interactive virtual reality (VR) characters. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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