Sleep Supplements Market Report 2025

This sleep supplements market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The sleep supplements market size has grown strongly in recent years. It will grow from $7 billion in 2024 to $7.46 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to a strong preference for natural and clean products, a growing incidence of sleep disorders, an increase in stress levels, a shift in consumer behavior, and an increasingly aging population.

The sleep supplements market size is expected to see strong growth in the next few years. It will grow to $9.5 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing lifestyle diseases, increasing per capita income, changing lifestyles, an increase in mental health issues, and educational campaigns. Major trends in the forecast period include technological advancements, digital technologies, integration of health apps, internet of things for sleep disorders, and innovative products.

The rise in work-related stress levels is expected to drive the growth of the sleep supplement market in the future. Work-related stress refers to the physical, emotional, and psychological strain caused by work demands and conditions. This increase in stress is attributed to factors such as heavier workloads, job insecurity, high expectations, and poor work-life balance. Sleep supplements assist in managing sleep levels by promoting relaxation and regulating sleep-inducing hormones such as melatonin. For example, the American Psychiatric Association reported in December 2022 that nearly two out of five Americans (37%) rated their mental health as fair or poor in 2023, up from 31% the previous year. Additionally, more than one in four (26%) expected higher stress levels at the start of 2023, compared to one in five (20%) the previous year. Thus, the rise in work-related stress is driving demand for sleep supplements.

Major companies in the sleep supplements market are focusing on creating innovative products such as gummies made with clean ingredients to boost effectiveness and appeal. Clean ingredients-based gummies are sleep supplements crafted from natural, non-toxic ingredients that exclude artificial additives and preservatives. For example, in May 2024, Natrol LLC, a US-based producer of nutritional and herbal supplements, introduced time-release melatonin gummies. These dietary supplements feature both quick-release and extended-release melatonin, designed to help users fall asleep more quickly and stay asleep longer. They often include additional ingredients such as L-theanine to promote relaxation, aiming to replicate the body's natural melatonin release pattern for sustained sleep throughout the night.

In January 2024, Dr. Reddy's, an India-based pharmaceutical company, acquired MenoLabs for an undisclosed sum. This acquisition is intended to bolster Dr. Reddy's presence in the women's health sector by expanding its range of innovative healthcare solutions aimed at menopausal and post-menopausal care. MenoLabs, a US-based company, specializes in producing sleep supplements tailored for women dealing with menopause-related sleep issues.

Major companies operating in the sleep supplements market are Amorepacific Corporation, Pharmavite LLC., Thorne HealthTech, Jarrow Formulas, Life Extension Foundation, Gaia Herbs Inc., Natrol Inc, Douglas Laboratories, SmartyPants Vitamins, Pure Encapsulations LLC, Solgar Inc., Makers Nutrition LLC, Herb Pharm LLC, Nature’s Bounty Inc., Moon Juice, Persona Nutrition, RidgeCrest Herbals, Sandland Sleep, Galventa AG, Wilson Lau, Som Sleep Inc., SMPNutra Inc., Source Naturals.

North America was the largest region in the sleep supplements market in 2023. The regions covered in the sleep supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sleep supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sleep supplements are dietary products designed to support and improve sleep quality and duration. They typically contain natural or synthetic ingredients that may help regulate sleep patterns, promote relaxation, and address insomnia or disrupted sleep. These supplements are often used as a complementary approach to improving sleep hygiene and addressing sleep-related issues.

The main product types of sleep supplements are minerals, vitamins, melatonin, and valerian root. Minerals refer to essential nutrients that support relaxation and improve sleep quality by aiding muscle function and calming the nervous system. These supplements are sourced from synthetic and natural origins and come in various dosage forms such as tablets, capsules, powders, and liquids to treat indications such as insomnia, sleep apnea, narcolepsy, and others. They are distributed through various channels, including retail pharmacies, hospital pharmacies, online pharmacies, and specialty stores.

The sleep supplements market research report is one of a series of new reports that provides sleep supplements market statistics, including the sleep supplements industry's global market size, regional shares, competitors with a sleep supplements market share, detailed sleep supplements market segments, market trends and opportunities, and any further data you may need to thrive in the sleep supplements industry. This sleep supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sleep supplements market consists of sales of melatonin, valerian root, chamomile, magnesium, and herbal extracts. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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