Short Video Platform Market Report 2025

This short video platform market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The short video platform market size has grown rapidly in recent years. It will grow from $1.97 billion in 2024 to $2.22 billion in 2025 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to the rapid rise of social media, increasing smartphone penetration, the shift towards video content consumption, the introduction of 4G and later 5G networks, growing internet accessibility, and the demand for interactive and engaging content.

The short video platform market size is expected to see rapid growth in the next few years. It will grow to $3.55 billion in 2029 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to the expansion of 5G networks, the rise of AI-driven content recommendations, growing investments in influencer marketing, the integration of e-commerce features, increasing adoption of AR/VR technologies, and the continued evolution of monetization strategies. Major trends in the forecast period include the integration of AI-generated content, expanding partnerships with brands and influencers, the surge in short video-based educational content, the development of immersive AR and VR experiences, the adoption of 5G technology for faster streaming, and the expansion of short video platforms into emerging markets.

The growth of the short video platform market is expected to be driven by the increasing penetration of the internet. This rise in internet access is largely due to the widespread adoption of smartphones, affordable data plans, and improved network infrastructure, which collectively make internet connectivity more accessible and cost-effective for a larger audience. The internet facilitates the seamless creation, sharing, and streaming of short videos, enabling users to upload, edit, and share content instantly with a global audience. For example, Statistics Canada reported in July 2023 that internet usage among Canadians aged 15 and older rose to 95% in 2022, up from 92% in 2020. As a result, the expanding reach of the internet is driving growth in the short video platform market.

Key players in the short video platform market are focusing on technological innovations, such as integrated product trays, to optimize content delivery, enhance user engagement, and integrate e-commerce features. Integrated product trays are technological features that combine product displays with interactive elements in a single interface, enhancing the user experience and facilitating e-commerce transactions. For instance, Myntra, an India-based e-commerce company, introduced Myntra Minis in June 2023, a short-form video platform designed to enhance the shopping experience. These brief videos, typically under one minute, feature engaging content with an integrated product tray for direct browsing and purchasing. Myntra also plans to extend some videos to 2-3 minutes depending on the product.

In August 2024, Saregama India Ltd., a music and entertainment company based in India, acquired Pocket Aces Pictures Pvt. Ltd. for $24.9 million. This acquisition aims to expand Saregama’s digital content portfolio and strengthen its presence in the growing short-form video and digital entertainment market. Pocket Aces Pictures Pvt. Ltd. is a short video platform based in India.

Major companies operating in the short video platform market are Meta Platforms Inc., ByteDance Ltd., Tencent Holdings Ltd., YouTube, Kuaishou Technology, Snap Inc., Vimeo, Firework, InMobi, ShareChat, Gaana, Chingari, Triller Corp., Wink Video, MX Media & Entertainment Pte. Ltd., Roposo, Rizzle, Byte, Vine Ltd, Lomotif.

North America was the largest region in the short video platform market in 2023. The regions covered in the short video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the short video platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A short video platform is a digital service that enables users to create, share, and watch short video clips, usually lasting from a few seconds to a few minutes. These platforms focus on user-generated content, often featuring creative, entertaining, or educational videos. They have become highly popular due to their engaging and easily digestible content format.

There are two main types of short video platforms live video and video posts. Live video involves real-time streaming, allowing users to broadcast content as it happens. These platforms are accessible on Android, iPhone Operating System (iOS), and Windows, and can be deployed either as applications or websites. Their end-use includes sectors such as education, media and entertainment, live commerce, and more.

The short video platform market research report is one of a series of new reports that provides short video platform market statistics, including short video platform industry global market size, regional shares, competitors with a short video platform market share, detailed short video platform market segments, market trends and opportunities, and any further data you may need to thrive in the short video platform industry. This short video platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The short video platform market includes revenues earned by entities by providing services such as platform hosting, content moderation, marketing and promotion, customer support, and application programming interface (API) integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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