Price Optimization and Management Software Market Report 2025

This price optimization and management software market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The price optimization and management software market size has grown rapidly in recent years. It will grow from $2.56 billion in 2024 to $3.06 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The growth in the historic period can be attributed to increased adoption of software for various methods, growth in the use of online platforms, demand for accuracy in quotation management, a rise in the need for advanced analytics and strategies for price optimization, and the expansion of online retailing necessitates.

The price optimization and management software market size is expected to see rapid growth in the next few years. It will grow to $6.16 billion in 2029 at a compound annual growth rate (CAGR) of 19.1%. The growth in the forecast period can be attributed to increasing customer satisfaction, rising demand for goods and services, a growing number of manufacturing sectors, rising demand for reporting tools, and rising demand for goods and services. Major trends in the forecast period include AI and machine learning integration, adoption of dynamic pricing models, subscription and usage-based pricing models, integration with ERP and CRM systems, and a shift toward cloud-based price optimization tools.

The increasing adoption of e-commerce is expected to drive the growth of the price optimization and management software market. E-commerce involves buying and selling goods and services over the internet, facilitating online transactions between businesses and consumers. This rise in e-commerce is driven by consumers’ growing appreciation for the convenience of shopping from home and the competitive pricing available online. Price optimization and management software assists e-commerce businesses in adjusting prices dynamically to maximize profits and remain competitive. For example, in August 2024, the U.S. Census Bureau reported that retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, reflecting a 5.3% increase from the first quarter of 2023 and a 6.6% rise from the second quarter of 2023. Consequently, the expanding adoption of e-commerce is fueling the growth of the price optimization and management software market.

Major companies in the price optimization and management software market are concentrating on developing advanced technological solutions, such as cloud-based price optimization software, to improve dynamic pricing strategies and enhance competitive advantage. Cloud-based price optimization software provides businesses with the ability to access, manage, and analyze pricing data from anywhere, offering benefits such as scalability, real-time updates, and integration with other cloud-based systems and data sources. For example, in January 2023, First Insight, Inc., a US-based company specializing in cloud-based predictive analytics, introduced a new price optimization software aimed at helping retailers and brands navigate complex pricing challenges. This software features an intuitive, cloud-based interface for real-time pricing decisions and leverages predictive analytics and customer feedback to deliver data-driven insights into how product sales vary with different pricing strategies. Its goal is to protect profit margins and enhance sales and gross margins throughout the product lifecycle, ultimately providing a competitive edge.

In December 2023, Zilliant, a US-based software company specializing in pricing optimization and management solutions, acquired In Mind Cloud for an undisclosed amount. This acquisition is intended to enhance Zilliant’s pricing lifecycle capabilities for manufacturers by integrating advanced Configure, Price, and Quote (CPQ) technology into its offerings. It will streamline omnichannel pricing management and strengthen Zilliant's market presence in Europe, particularly in Germany. In Mind Cloud GmbH, based in Germany, specializes in price optimization and management software.

Major companies operating in the price optimization and management software market are NetSuite Inc., Qualtrics International Inc., PROS Holdings Inc., BlueRiver Technology Inc., Vistaar Technologies Inc., Tacton Systems AB, Zilliant Inc., Pricefx GmbH, Kloudrac Inc., Feedvisor Ltd., Flintfox International Limited, Prisync, Xsellco Ltd., Competera Limited, BlackCurve Solutions Limited, SellerActive LLC, KBMax Inc., BQool Inc., Iris Pricing Solutions Ltd., Clear Demand Inc., SaaSOptics Inc., SPOSEA B.V., DynamicAction Inc.

North America was the largest region in the price optimization and management software market in 2023. The regions covered in the price optimization and management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the price optimization and management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Price optimization and management software refers to specialized software tools designed to help businesses strategically set and adjust their product or service prices to maximize revenue, profitability, and market competitiveness. These software solutions use advanced algorithms, data analytics, and sometimes artificial intelligence to analyze various factors such as market demand, competitor pricing, customer behavior, and cost structures.

The main types of price optimization and management software are cloud-based and on-premises. Cloud-based Price Optimization and Management Software refers to a software solution hosted on the cloud that helps businesses optimize and manage their pricing strategies. This software encompasses various functions, including price analytics, price execution, and price optimization, and is suitable for different enterprise sizes, such as small and medium enterprises and large enterprises. It is applicable in areas such as retail price management, buy-side price management, contract lifecycle management, and CPQ (configure, price, quote), serving diverse end users such as information technology and telecom, aerospace, food and beverage, travel and tourism, banking, financial services and insurance, healthcare, retail and wholesale, manufacturing, and others.

The price optimization and management software market research report is one of a series of new reports that provides price optimization and management software market statistics, including price optimization and management software industry global market size, regional shares, competitors with a price optimization and management software market share, detailed price optimization and management software market segments, market trends and opportunities, and any further data you may need to thrive in the price optimization and management software industry. This price optimization and management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The price optimization and management software market consist of revenues earned by entities by providing services such as price management and administration, competitor price monitoring, revenue management, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The price optimization and management software market also includes sales of price simulation tools, margin optimization tools, reporting dashboards, dynamic pricing software, and competitive price monitoring tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.