Poultry Diagnostics Market Report 2025

This poultry diagnostics market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The poultry diagnostics market size has grown rapidly in recent years. It will grow from $0.63 billion in 2024 to $0.69 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to increasing government initiatives for poultry health, increase in the avian diseases, rising incidence of poultry diseases, rising veterinary healthcare expenditure, and increase in poultry production.

The poultry diagnostics market size is expected to see strong growth in the next few years. It will grow to $1.01 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing demand for diagnostic testing, increasing demand for poultry-derived products, growing awareness and adoption of biosecurity measures, government initiatives and regulatory support, and growing preference for point-of-care diagnostics. Major trends in the forecast period include technological advancements, the adoption of molecular diagnostics, the integration of artificial intelligence and machine learning for disease detection, next-generation sequencing, and innovative diagnostic tests.

The increasing incidence of poultry diseases is expected to drive the growth of the poultry diagnostics market. Poultry diseases encompass a range of health issues affecting domesticated birds raised for meat, eggs, or feathers. These diseases can severely impact poultry health and productivity, resulting in economic losses for the industry. Factors contributing to the rising incidence include intensive farming practices, nutritional deficiencies, environmental stressors, and emerging pathogens. Poultry diagnostics play a crucial role in addressing these challenges by enabling early detection, ensuring product safety, supporting research, and enhancing understanding of flock health. For example, in June 2023, Poultrymed reported that Salmonella infections in chickens in Great Britain rose to 2,404 isolations in 2022, marking a 43.9% increase from 1,671 isolations in 2021. Thus, the growing incidence of poultry diseases is driving the demand for poultry diagnostics.

Leading companies in the poultry diagnostics market are focusing on developing innovative products such as test reagents to improve the efficiency and accuracy of poultry health diagnostics. Specifically, these reagents detect robenidine, an anticoccidial agent used to prevent coccidiosis in poultry. Test reagents are specialized tools for detecting robenidine residues in poultry meat and organs, crucial for ensuring food safety and regulatory compliance. For instance, in October 2024, Creative Diagnostics, a US-based company, introduced Rapid Robenidine Test Reagents. These reagents are designed to quickly and accurately identify robenidine in poultry and other samples, helping ensure compliance with safety and quality standards.

In March 2024, HatchTech Group, a Netherlands-based company specializing in innovative poultry incubation systems, acquired NYtor for an undisclosed amount. This acquisition aims to enhance HatchTech’s capabilities in providing advanced, data-driven solutions for poultry incubation. NYtor B.V., also based in the Netherlands, offers advanced diagnostic and monitoring solutions across various industries, including poultry.

Major companies operating in the poultry diagnostics market are Boehringer Ingelheim, Thermo Fisher Scientific Inc., Zoetis Inc., bioMerieux SA, Bio-Rad Laboratories Inc., QIAGEN N.V., Neogen Corporation, Heska Corporation, Hygiena LLC, Vimian Group AB, Devex, GD Animal Health, Innovative Diagnostics, HIPRA Corporation, BioNote Inc., IDEXX Laboratories Inc., MEGACOR Diagnostik, MEGACOR Diagnostik GmbH, Clementia Biotech, Medgene Labs.

North America was the largest region in the poultry diagnostics market in 2024. The regions covered in the poultry diagnostics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the poultry diagnostics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Poultry diagnostics involves the identification and analysis of diseases, infections, and health issues in poultry such as chickens, turkeys, and ducks. The primary aim of poultry diagnostics is to maintain the health and productivity of poultry flocks by accurately diagnosing and addressing diseases, preventing illness spread, and ensuring the safety of poultry products.

Poultry diagnostics primarily comprises instruments, consumables, and kits. Instruments used in poultry diagnostics are specialized tools and devices designed to detect and diagnose diseases in poultry. Technologies used include enzyme-linked immunosorbent assay (ELISA), polymerase chain reaction (PCR), immunofluorescent assay, hemagglutination assay, and others. Diseases detected through these diagnostics include avian salmonellosis, avian influenza, Newcastle disease, mycoplasma, infectious bursal disease, and more. These diagnostic tools are utilized by various end-users, including veterinary hospitals and clinics, veterinary diagnostics laboratories, and other relevant entities.

The poultry diagnostics market research report is one of a series of new reports that provides poultry diagnostics market statistics, including poultry diagnostics industry global market size, regional shares, competitors with a poultry diagnostics market share, detailed poultry diagnostics market segments, market trends, and opportunities, and any further data you may need to thrive in the poultry diagnostics industry. This poultry diagnostics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The poultry diagnostics market consists of revenues earned by entities by providing Clinical Examination, Microbiological Testing, Serological Testing, Histopathology, Imaging Techniques. The market value includes the value of related goods sold by the service provider or included within the service offering. The poultry diagnostics market also includes sales of microscopes, diagnostic test kits, culturing equipment, imaging equipment, and blood analyzers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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