Babysitting Services Market Report 2026

The babysitting services market size has grown strongly in recent years. It will grow from $31.83 billion in 2025 to $34.09 billion in 2026 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to growth of nuclear family structures, increasing working parent population, rising urbanization levels, expansion of informal childcare services, growing acceptance of paid childcare.

The babysitting services market size is expected to see strong growth in the next few years. It will grow to $44.27 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to increasing demand for flexible childcare solutions, expansion of digital childcare marketplaces, rising focus on background verification, integration of cashless payment systems, growing demand for trusted childcare networks. Major trends in the forecast period include increasing use of app-based babysitting platforms, rising demand for on-demand childcare services, growing adoption of verified caregiver screening systems, expansion of flexible and short-term care models, enhanced focus on safety and trust mechanisms.

The rising number of working parents is expected to drive the growth of the babysitting services market going forward. Working parents are individuals who are employed while also managing parenting responsibilities, balancing professional commitments with the care and upbringing of their children. Factors such as the increasing cost of living, initiatives to promote gender equality, and the pursuit of career advancement are contributing to the growing number of working parents. Babysitting services support working parents by offering dependable childcare solutions that help them effectively manage work obligations alongside family needs. For example, in April 2024, according to the Bureau of Labor Statistics, a US-based Department of Labor, in 2023, 91.9% of households with children had at least one employed parent, up from 91.2% in 2022. Among married-couple families with children, 97.6% had at least one working parent, while 67% had both parents actively participating in the workforce. As a result, the increasing number of working parents is fueling the expansion of the babysitting services market.

Key players in the babysitting services market are increasingly concentrating on integrating mobile applications to simplify booking processes and enhance safety, transparency, and reliability in childcare services. A babysitting mobile application serves as a digital platform that connects parents with babysitters, enabling users to search for, book, and manage childcare services conveniently through smartphones. For instance, in June 2023, Bambino Technologies Inc., a US-based provider of a mobile app-based platform that connects parents with trusted local babysitters, launched an application designed to facilitate neighborhood-based connections between parents and babysitters. The platform allows parents to identify, review, and book sitters who are vetted and recommended within their community, while also supporting appointment scheduling, reminder alerts, and secure payment processing.

In October 2025, Wellthy Inc., a US-based healthcare technology company, acquired Patch Caregiving Inc. for an undisclosed amount. Through this acquisition, Wellthy sought to broaden its childcare and family support services by incorporating on-site and near-site backup childcare solutions, thereby strengthening its overall service offerings for working families. Patch Caregiving Inc. is a US-based childcare services provider specializing in on-site and near-site backup childcare solutions for employers and families.

Major companies operating in the babysitting services market report are Care.com, Au Pair in America, Babysits, UrbanSitter, Klay, Bambino Sitters, Kiddocare, GreatAupair, Sitters, Caregiver Asia, GreatAupair, Sittercity, GoNannies, NannyPro, Thai Kid’s Home, Rockmybaby, Chez Vous, WeeSitt, Nanno, Komae, Helpr, Yoopies, Broomees, Kiidu.

North America was the largest region in the babysitting services market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the babysitting services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the babysitting services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The babysitting services market includes revenues earned by entities such as specialized care services, event babysitting, educational activities, and recreational activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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