Babysitting Services Market Report 2025

This babysitting services market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The babysitting services market size has grown strongly in recent years. It will grow from $29.71 billion in 2024 to $31.83 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to rising single-parent households, economic growth, changing family structures, increased workforce participation, and urbanization.

The babysitting services market size is expected to see strong growth in the next few years. It will grow to $41.54 billion in 2029 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to rising female labor force participation, increased focus on work-life balance, economic recovery and growth, population growth, and rising awareness of early childhood development. Major trends in the forecast period include advancements in technology, the development of mobile apps, online platforms, virtual and remote babysitting, and digital solutions.

The increasing number of working parents is expected to drive the growth of the babysitting services market. Working parents are individuals who manage both employment and parenting responsibilities, juggling their professional careers with raising and caring for their children. Factors such as rising living costs, efforts to advance gender equality, and the pursuit of career goals are contributing to the rise in the number of working parents. Babysitting services offer reliable childcare solutions, helping these parents balance their professional duties with family needs. For instance, the Bureau of Labor Statistics, a U.S. Department of Labor agency, reported in April 2024 that in 2023, 91.9% of households with children had at least one employed parent, up from 91.2% in 2022. Among married-couple families with children, 97.6% had at least one employed parent, and 67% had both parents working. Consequently, the growing number of working parents is anticipated to fuel the expansion of the babysitting services market.

Key players in the babysitting services market are focusing on integrating mobile applications to simplify booking processes and enhance the safety and reliability of childcare services. Mobile applications for babysitting services connect parents with babysitters, enabling them to find, book, and manage childcare services conveniently through their smartphones. For example, in June 2023, Bambino Technologies Inc., a U.S.-based company that offers a mobile app-based platform for connecting parents with local babysitters, launched a new mobile application. This app helps parents locate, review, and book vetted and recommended sitters in their neighborhood. It also provides features for scheduling appointments, sending reminders, and processing secure payments.

In May 2022, Call Emmy, a U.S.-based digital marketplace that connects busy parents with household service providers and babysitters, acquired Nanno for an undisclosed amount. This acquisition allows Call Emmy to incorporate Nanno's advanced Progressive Web App (PWA) technology, offering a unique cross-platform experience for its users. Nanno is a U.S.-based company providing a mobile app-based platform that connects parents with pre-vetted, trusted babysitters for flexible and reliable childcare solutions.

Major companies operating in the babysitting services market are Care.com, Au Pair in America, Babysits, UrbanSitter, Klay, Prezi, Bambino Sitters, Kiddocare, GreatAupair, Sitters, Caregiver Asia, GreatAupair, Sittercity, GoNannies, NannyPro, Thai Kid’s Home, Rockmybaby, Chez Vous, WeeSitt, Nanno, Komae, Helpr, Yoopies, Broomees, Kiidu.

North America was the largest region in the babysitting services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the babysitting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the babysitting services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Babysitting services refer to the temporary care and supervision of children provided by individuals known as babysitters. The services are typically utilized by parents or guardians who need short-term child care for various reasons, such as attending events, running errands, or taking personal time. Babysitting services ensure that children are safe, engaged, and well-cared for in the absence of their primary caregivers.

The main types of babysitting services are live-in babysitters and live-out babysitters. Live-in babysitters are caregivers who reside in the family’s home while providing childcare with full-time supervision and support, often including duties beyond just babysitting, such as light housekeeping and meal preparation. The age groups include those younger than 1 year, 1-2 years, 2-4 years, 4-6 years, above 6 years, and the applications are nursery home and schools, family, others.

The babysitting services market research report is one of a series of new reports that provides babysitting services market statistics, including babysitting services industry global market size, regional shares, competitors with an babysitting services market share, detailed babysitting services market segments, market trends and opportunities, and any further data you may need to thrive in the babysitting services industry. This babysitting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The babysitting services market includes revenues earned by entities such as specialized care services, event babysitting, educational activities, and recreational activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.