This report is part of the Competitive Analysis Series, which includes assessments of more than 1,000 companies worldwide.
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The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including:
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The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including:
- Latest organizational and management developments
- Acquisitions and divestitures
- Marketing tactics
- Financial results
- Strengths and weaknesses
- Strategic directions
The objectives of the report include:
- To help current suppliers realistically assess their financial, technological and marketing capabilities vis-à-vis their major competitors.
- To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
- To complement the organizations’ internal competitor information gathering efforts with objective analysis, data interpretation and insight.
