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Alcoholic Drinks in Ecuador

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    Report

  • 55 Pages
  • July 2024
  • Region: Ecuador
  • Euromonitor International
  • ID: 617445
Alcoholic drinks in Ecuador operates within a challenging macroeconomic environment. Despite a modest GDP growth in 2023, the country grappled with political instability and security concerns. President Guillermo Lasso's dissolving of the National Assembly in May 2023, followed by new elections in November, created uncertainty. This volatility has impacted consumer spending across various industries.

The Alcoholic Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Established players battle for market share
  • Regulatory changes spark advertising boom
  • Economy lagers drive growth, but challenges emerge
PROSPECTS AND OPPORTUNITIES
  • Premium lagers: A shift towards higher margins
  • Non-alcoholic beer gains traction
  • E-commerce platform poised for growth
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 17 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Overstocking dampens price increases
  • European dominance
  • Retailers reshape the landscape
PROSPECTS AND OPPORTUNITIES
  • Cocktail culture to boost demand for wine
  • Lighter options and single-serve formats gain traction
  • On-premise channel seeks margin optimisation
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Overstocked imports lead to promotions
  • Gin popularity wanes
  • Colombian Aguardiente gains ground through strategic expansion and affordability
PROSPECTS AND OPPORTUNITIES
  • Single malt: Aspiration and limited availability
  • Combating the informal market
  • Premium rum: A refreshing trend
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 46 Sales of Spirits by Category: Total Value 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
RTDS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wine-based RTDs rise in popularity
  • Azende maintains dominance with Switch+Flow's affordability and reach
  • Soft drink giant Tesalia CBC makes a splash with Cubata
PROSPECTS AND OPPORTUNITIES
  • A wave of new launches to fuel growth
  • Overcoming the logistics hurdle for niche brands
  • Natural ingredients and ancestral inspiration
CATEGORY DATA
  • Table 60 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 61 Sales of RTDs by Category: Total Value 2018-2023
  • Table 62 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 63 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 68 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 69 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 70 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 71 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 72 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

- Agencias Y Representaciones Cordovez Sa
- Compañia Cervecera Ambev Ecuador Sa
- Compañía De Cervezas Nacionales Ca
- Embotelladora Azuaya Sa