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Alcoholic Drinks in Georgia

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    Report

  • 45 Pages
  • June 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 617448
In 2023, the impact of immigrants from Russia on alcoholic drink sales in Georgia was negligible, resulting in a more subdued sales growth compared to the previous year. Despite this, moderate inflation and a stable exchange rate contributed to the prevention of significant price growth in alcoholic drinks.

The Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stable growth in beer volume sales
  • Preference for plastic bottles
  • Rise of craft beer and competition
PROSPECTS AND OPPORTUNITIES
  • Sustained growth in volume sales
  • Shift in packaging preferences
  • Less developed categories to see strongest innovation
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2018-2023
  • Table 18 Sales of Beer by Category: Total Value 2018-2023
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued recovery in wine sales
  • Expansion of export markets
  • Rise of non-traditional wine types
PROSPECTS AND OPPORTUNITIES
  • Stable consumption patterns with still white wine to continue to shape the category
  • Focus on export markets
  • Competition and innovation
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2018-2023
  • Table 33 Sales of Wine by Category: Total Value 2018-2023
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN GEORGIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady consumption patterns
  • Shift towards modern retail dominance
  • Vodka players lead the way in spirits
PROSPECTS AND OPPORTUNITIES
  • Stable volume growth with modern retail expansion
  • Persisting reliance on price discounts
  • Conservative outlook and intensifying shelf competition
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 45 Sales of Spirits by Category: Total Value 2018-2023
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:

- GD Alco Ltd
- Teliani Valley Plc
- Triumph Ltd
- Ushba Ltd