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Travel in Denmark

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    Report

  • 44 Pages
  • September 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 63773
2024 is proving to be a good year for travel to, from and within Denmark, as post-pandemic recovery continues apace. Inflation is normalising following the outbreak of war in Ukraine and its initial impact on the economy. In 2024, Denmark’s economy is performing well, with the country benefiting from its geographical location and its traditional key source markets.

The Travel in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Travel in 2024
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2019-2024
  • Table 2 Surface Travel Modes Online Sales: Value 2019-2024
  • Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
  • Table 5 In-Destination Spending: Value 2019-2024
  • Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another strong year expected for inbound flows to Denmark
  • Outbound flows also posting strong growth in 2024
PROSPECTS AND OPPORTUNITIES
  • Domestic trips set to remain preferred travel option for Danes
  • Cross-border travel will keep on rising
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2019-2024
  • Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
  • Table 9 Inbound City Arrivals 2019-2024
  • Table 10 Inbound Tourism Spending: Value 2019-2024
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
  • Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
  • Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
  • Table 15 Domestic Spending: Value 2019-2024
  • Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
  • Table 17 Forecast Domestic Spending: Value 2024-2029
  • Table 18 Outbound Departures: Number of Trips 2019-2024
  • Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
  • Table 20 Outbound Tourism Spending: Value 2019-2024
  • Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
  • Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth continues in 2024, yet passenger volumes fail to reach pre-pandemic levels
  • SAS changes ownership and joins SkyTeam
PROSPECTS AND OPPORTUNITIES
  • Further recovery expected, with other travel modes representing an only minor threat to airlines
  • Denmark introduces flight tax - one factor behind further price increases
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2019-2024
  • Table 25 Airlines Online Sales: Value 2019-2024
  • Table 26 Airlines: Passengers Carried 2019-2024
  • Table 27 Airlines NBO Company Shares: % Value 2019-2023
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
  • Table 31 Forecast Airlines Sales: Value 2024-2029
  • Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Post-pandemic recovery continues within a highly fragmented competitive landscape
  • Booking lodging suffers from reputation issues
PROSPECTS AND OPPORTUNITIES
  • Lodging faces bright future in Denmark
  • Individual needs trump standardised options
CATEGORY DATA
  • Table 33 Lodging (Destination) Sales: Value 2019-2024
  • Table 34 Lodging (Destination) Online Sales: Value 2019-2024
  • Table 35 Hotels Sales: Value 2019-2024
  • Table 36 Hotels Online Sales: Value 2019-2024
  • Table 37 Other Lodging Sales: Value 2019-2024
  • Table 38 Other Lodging Online Sales: Value 2019-2024
  • Table 39 Lodging (Destination) Outlets: Units 2019-2024
  • Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
  • Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
  • Table 42 Hotels NBO Company Shares: % Value 2019-2023
  • Table 43 Hotel Brands by Key Performance Indicators 2024
  • Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
  • Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
  • Table 46 Forecast Hotels Sales: Value 2024-2029
  • Table 47 Forecast Hotels Online Sales: Value 2024-2029
  • Table 48 Forecast Other Lodging Sales: Value 2024-2029
  • Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
  • Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Booking sees positive developments in 2024
  • Package holidays remain popular options for Danish travellers and tourists
PROSPECTS AND OPPORTUNITIES
  • More variety in sight, but standard holidays will remain popular
  • Intensifying competition between direct bookings and intermediaries
CATEGORY DATA
  • Table 51 Booking Sales: Value 2019-2024
  • Table 52 Business Travel Sales: Value 2019-2024
  • Table 53 Leisure Travel Sales: Value 2019-2024
  • Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
  • Table 55 Forecast Booking Sales: Value 2024-2029
  • Table 56 Forecast Business Travel Sales: Value 2024-2029
  • Table 57 Forecast Leisure Travel Sales: Value 2024-2029