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Travel in Greece

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    Report

  • 45 Pages
  • September 2024
  • Region: Greece
  • Euromonitor International
  • ID: 63775
Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season starting in late June, which has extended into September as more tourists, including domestic travellers, seek to avoid the crowded and expensive month of August.

The Travel in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Travel in 2024
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2019-2024
  • Table 2 Surface Travel Modes Online Sales: Value 2019-2024
  • Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
  • Table 5 In-Destination Spending: Value 2019-2024
  • Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued strong growth in arrivals amidst challenges
  • Eastern European countries as top performers for outbound travel
PROSPECTS AND OPPORTUNITIES
  • City breaks to dominate short-term travel
  • Domestic travel to maintain high popularity
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2019-2024
  • Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
  • Table 9 Inbound City Arrivals 2019-2024
  • Table 10 Inbound Tourism Spending: Value 2019-2024
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
  • Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
  • Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
  • Table 15 Domestic Spending: Value 2019-2024
  • Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
  • Table 17 Forecast Domestic Spending: Value 2024-2029
  • Table 18 Outbound Departures: Number of Trips 2019-2024
  • Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
  • Table 20 Outbound Tourism Spending: Value 2019-2024
  • Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
  • Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Aegean and Sky Express gain market share
  • Wizz Air outperforms other low-cost airlines
PROSPECTS AND OPPORTUNITIES
  • Growth in domestic travel to drive airline revenues
  • Loyalty schemes to play a pivotal role in customer retention
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2019-2024
  • Table 25 Airlines Online Sales: Value 2019-2024
  • Table 26 Airlines: Passengers Carried 2019-2024
  • Table 27 Airlines NBO Company Shares: % Value 2019-2023
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
  • Table 31 Forecast Airlines Sales: Value 2024-2029
  • Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • City hotels outperform seasonal ones
  • Price increases drive value growth
PROSPECTS AND OPPORTUNITIES
  • Hotel chains increasingly use loyalty schemes to build regular clients
  • Hotels increasingly explore alternative sources of revenue
CATEGORY DATA
  • Table 40 Lodging (Destination) Sales: Value 2019-2024
  • Table 41 Lodging (Destination) Online Sales: Value 2019-2024
  • Table 42 Hotels Sales: Value 2019-2024
  • Table 43 Hotels Online Sales: Value 2019-2024
  • Table 44 Other Lodging Sales: Value 2019-2024
  • Table 45 Other Lodging Online Sales: Value 2019-2024
  • Table 46 Lodging (Destination) Outlets: Units 2019-2024
  • Table 47 Lodging (Destination) Rooms: Number of Rooms 2019-2024
  • Table 48 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
  • Table 49 Hotels NBO Company Shares: % Value 2019-2023
  • Table 50 Hotel Brands by Key Performance Indicators 2024
  • Table 51 Forecast Lodging (Destination) Sales: Value 2024-2029
  • Table 52 Forecast Lodging (Destination) Online Sales: Value 2024-2029
  • Table 53 Forecast Hotels Sales: Value 2024-2029
  • Table 54 Forecast Hotels Online Sales: Value 2024-2029
  • Table 55 Forecast Other Lodging Sales: Value 2024-2029
  • Table 56 Forecast Other Lodging Online Sales: Value 2024-2029
  • Table 57 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Intermediaries’ revenue surpasses pre-pandemic levels
  • Business travel as a growth driver for intermediaries
PROSPECTS AND OPPORTUNITIES
  • Experiential travel offers new opportunities
  • The rise of online bookings
CATEGORY DATA
  • Table 33 Booking Sales: Value 2019-2024
  • Table 34 Business Travel Sales: Value 2019-2024
  • Table 35 Leisure Travel Sales: Value 2019-2024
  • Table 36 Travel Intermediaries NBO Company Shares: % Value 2019-2024
  • Table 37 Forecast Booking Sales: Value 2024-2029
  • Table 38 Forecast Business Travel Sales: Value 2024-2029
  • Table 39 Forecast Leisure Travel Sales: Value 2024-2029