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Travel in Taiwan

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    Report

  • 45 Pages
  • September 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 63786
The travel industry in Taiwan is poised for continued recovery in 2024, driven by high volumes of inbound arrivals and outbound departures of Taiwanese tourists. In June 2024, the Taiwanese government launched a new tourism brand, "Taiwan - Waves of Wonder," in an attempt to boost the country’s appeal as a year-round tourist destination for international visitors.

The Travel in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Travel in 2024
  • Airlines: key trends
  • Hotels: key trends
  • Booking: key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2019-2024
  • Table 2 Surface Travel Modes Online Sales: Value 2019-2024
  • Table 3 Forecast Surface Travel Modes Sales: Value 2024-2029
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2024-2029
  • Table 5 In-Destination Spending: Value 2019-2024
  • Table 6 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inbound arrivals continue to rise, as Taiwanese government endeavours to attract more international tourists
  • Innovative policies aim to stimulate domestic tourism
PROSPECTS AND OPPORTUNITIES
  • Inbound arrivals will continue to increase
  • Greater focus on niche markets
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2019-2024
  • Table 8 Inbound Arrivals by Country: Number of Trips 2019-2024
  • Table 9 Inbound City Arrivals 2019-2024
  • Table 10 Inbound Tourism Spending: Value 2019-2024
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2024-2029
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
  • Table 13 Forecast Inbound Tourism Spending: Value 2024-2029
  • Table 14 Domestic Tourism by Destination: Number of Trips 2019-2024
  • Table 15 Domestic Spending: Value 2019-2024
  • Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
  • Table 17 Forecast Domestic Spending: Value 2024-2029
  • Table 18 Outbound Departures: Number of Trips 2019-2024
  • Table 19 Outbound Departures by Destination: Number of Trips 2019-2024
  • Table 20 Outbound Tourism Spending: Value 2019-2024
  • Table 21 Forecast Outbound Departures: Number of Trips 2024-2029
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
  • Table 23 Forecast Outbound Spending: Value 2024-2029
AIRLINES IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continuous route expansion ignites fierce competition in 2024
  • Local airlines compete to enhance their operational capabilities
PROSPECTS AND OPPORTUNITIES
  • Airline passenger numbers to recover to pre-pandemic levels by 2026, with short-haul by low-cost airlines remaining popular
  • Starlux looks to gain prominence in competitive airline market
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2019-2024
  • Table 25 Airlines Online Sales: Value 2019-2024
  • Table 26 Airlines: Passengers Carried 2019-2024
  • Table 27 Airlines NBO Company Shares: % Value 2019-2023
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2024
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2024
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2024
  • Table 31 Forecast Airlines Sales: Value 2024-2029
  • Table 32 Forecast Airlines Online Sales: Value 2024-2029
LODGING (DESTINATION) IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lodging returns to pre-pandemic levels, but challenges remain in the form of increasing prices and worker shortages
  • Hotel operators continue with ambitious plans for expansion
PROSPECTS AND OPPORTUNITIES
  • New luxury hotels are under construction to prepare for future demand
  • Lodging landscape will continue to evolve
CATEGORY DATA
  • Table 33 Lodging (Destination) Sales: Value 2019-2024
  • Table 34 Lodging (Destination) Online Sales: Value 2019-2024
  • Table 35 Hotels Sales: Value 2019-2024
  • Table 36 Hotels Online Sales: Value 2019-2024
  • Table 37 Other Lodging Sales: Value 2019-2024
  • Table 38 Other Lodging Online Sales: Value 2019-2024
  • Table 39 Lodging (Destination) Outlets: Units 2019-2024
  • Table 40 Lodging (Destination) Rooms: Number of Rooms 2019-2024
  • Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2019-2024
  • Table 42 Hotels NBO Company Shares: % Value 2019-2023
  • Table 43 Hotel Brands by Key Performance Indicators 2024
  • Table 44 Forecast Lodging (Destination) Sales: Value 2024-2029
  • Table 45 Forecast Lodging (Destination) Online Sales: Value 2024-2029
  • Table 46 Forecast Hotels Sales: Value 2024-2029
  • Table 47 Forecast Hotels Online Sales: Value 2024-2029
  • Table 48 Forecast Other Lodging Sales: Value 2024-2029
  • Table 49 Forecast Other Lodging Online Sales: Value 2024-2029
  • Table 50 Forecast Lodging (Destination) Outlets: Units 2024-2029
BOOKING IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Operators benefit from continued boom in outbound travel
  • KKday goes from strength to strength
PROSPECTS AND OPPORTUNITIES
  • Bookings will continue to recover throughout the forecast period
  • Uni Travel plans to open 100 stores by 2025, driving growth for traditional travel agencies, amid shift to online platforms
CATEGORY DATA
  • Table 51 Booking Sales: Value 2019-2024
  • Table 52 Business Travel Sales: Value 2019-2024
  • Table 53 Leisure Travel Sales: Value 2019-2024
  • Table 54 Travel Intermediaries NBO Company Shares: % Value 2019-2024
  • Table 55 Forecast Booking Sales: Value 2024-2029
  • Table 56 Forecast Business Travel Sales: Value 2024-2029
  • Table 57 Forecast Leisure Travel Sales: Value 2024-2029