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Bottled Water in Austria

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    Report

  • 29 Pages
  • January 2024
  • Region: Austria
  • Euromonitor International
  • ID: 63829
Bottled water recorded positive total volume growth in 2023. However, this was driven by on-trade sales as more consumers shifted back to purchasing and consuming bottled water on the go or at food service outlets, gyms, work and events. Off-trade volume sales declined as home consumption remained stagnant, with consumers choosing alternatives such as teas, juices and juice drinks or simply tap water.

The Bottled Water in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-trade volume sales decline due to rising competition and the use of tap water
  • Reusable bottles and rising eco-awareness challenge sales of bottled water
  • Innovation supports growth for flavoured and still bottled water
PROSPECTS AND OPPORTUNITIES
  • Health trends that encourage hydration boost growth potential for bottled water
  • Vöslauer retains its lead while local brands perform well
  • Wide variety and price points lead supermarkets to drive sales over the forecast period
CATEGORY DATA
  • Table 1 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 29 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 30 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Austria
DISCLAIMER
SOURCES
  • Summary 1 Research Sources