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Hot Drinks in Hungary

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    Report

  • 36 Pages
  • November 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 63910
The development and performance of hot drinks in Hungary in 2024 reflected a gradual recovery following the highly difficult years of 2022-2023, marked by high inflation and price hikes and economic instability. These effects were felt strongly in coffee, tea and other hot drinks. The stabilisation of price movements played a crucial role in halting the sharp decline in off-trade consumption seen in 2022 and 2023, as consumers began to slowly return to their usual purchasing habits.

The Hot Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slower but still significant price increases dampen retail volume demand
  • Desire to replicate café-style experience at home boosts fresh coffee types
  • Instant coffee mixes remain popular but under pressure from fresh coffee
PROSPECTS AND OPPORTUNITIES
  • Quality and sustainability aspects to push fresh coffee
  • Private label and premium brands coexist to cover demand needs and preferences
  • New flavours and tastes to attract consumers in a developing coffee culture
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 27 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slower decline in tea consumption as economic pressures ease
  • Fruit/herbal tea shapes overall dynamics and performance
  • Shift to brands amid narrower price differences with private label
PROSPECTS AND OPPORTUNITIES
  • Slow rebound in consumption anticipated but challenges remain
  • Instant tea to continue to suffer from low quality/processed perception
  • Improved product ranges are key for private label’s prospects in tea
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 38 Retail Sales of Tea by Category: Value 2019-2024
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Other hot drinks remains highly sensitive to economic uncertainty
  • Starbucks Signature Chocolate adds dynamism to and opens up a new audience for chocolate-based flavoured powder drinks
  • Affordability over brand loyalty drives private label in other hot drinks
PROSPECTS AND OPPORTUNITIES
  • Consumer loyalty to maintain a robust demand for chocolate-based flavoured powder drinks
  • Malt-based hot drinks retain niche appeal
  • Nestlé Hungária is well placed to strengthen its leadership of other hot drinks
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029