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RTD Tea in Turkey

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    Report

  • 28 Pages
  • December 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 64031
In 2023, RTD tea experienced a sizeable increase in volume sales, with growth reaching double-digits. The upbeat performance can be attributed to the perception of RTD tea as a healthier alternative to carbonated beverages. These beverages resonate with parents who are increasingly inclined to offer them to their children. Moreover, the RTD tea category has seen heavy marketing investments in recent years, particularly regarding the introduction of distinct flavours.

The RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea sales driven by company marketing investments
  • Reduced sugar formats increased in RTD tea
  • Multi-packs and larger pack formats on the rise
PROSPECTS AND OPPORTUNITIES
  • On-trade channel faces strong volume growth potential
  • Branded products to face intense competition with private label
  • Price growth is expected to stabilise
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN TURKEY
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Turkey
DISCLAIMER
SOURCES
  • Summary 1 Research Sources