Travel in Hungary

The Hungarian travel industry began 2024 with mixed feelings and significant uncertainties, largely due to weaker consumer purchasing power and persistently high rates of inflation, which have continued to deeply impact overall performance. Households are reassessing their budgets, prioritising essential expenses, and cutting back on non-essential spending, which has affected the pace of the travel sector's recovery. Nonetheless, many Hungarians are still eager to travel.

The Travel in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.