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Wine in Brazil

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    Report

  • 33 Pages
  • July 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 64090
In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category, stemming from a variety of reasons, including high prices, and production problems faced worldwide by the category, including bad weather in Europe, and lower production in Chile and Argentina.

The Wine in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Total volume sales of wine fall, pushed by still red wine
  • New opportunities for premium sparkling wine in 2023
  • Still white and rosé wine also maintain growth
PROSPECTS AND OPPORTUNITIES
  • Droughts and floods likely to impact national productivity in the early forecast period
  • New interest in table wines - rethinking what is premium
  • Good results for specialised butecos could indicate a more positive future
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2018-2023
  • Table 2 Sales of Wine by Category: Total Value 2018-2023
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN BRAZIL
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 32 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 35 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ypióca Agroindustrial Ltda
  • Cervejarias Kaiser Brasil SA
  • AMBEV - CIA de Bebidas das Americas
  • VitivinÍcola Cereser SA
  • Vinhos Salton Indústria e Comércio S/A
  • Companhia Müller de Bebidas
  • Companhia Müller de Bebidas
  • Primo Schincariol Indústria de Cervejas e Refrigerantes SA
  • Cooperativa Vinícola Aurora Ltda