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Wine in Romania

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    Report

  • 34 Pages
  • June 2024
  • Region: Romania
  • Euromonitor International
  • ID: 64096
Volume sales of wine in Romania declined in 2023 with both the off-trade and on-trade suffering amid price hikes and consumers cutting back due to the rising cost of living. Romania is a major producer of wine and so locals are heavy wine drinkers especially in the producing regions. The price growth of bottled wine resulted in stronger volume sales of cheaper loose still light grape wine purchased directly from wine cellars or from individual producers.

The Wine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wine consumption declines amid price hikes
  • Other sparkling wine and still white wine has strong appeal
  • Retailers respond to growing demand for premium wines
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for the wine category
  • Strong heritage in wine production supports category development
  • Major players and small producers will extend the appeal of wine
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2018-2023
  • Table 2 Sales of Wine by Category: Total Value 2018-2023
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN ROMANIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 34 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources