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Beer in Belgium

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    Report

  • 29 Pages
  • June 2024
  • Region: Belgium
  • Euromonitor International
  • ID: 64187
Beer in Belgium, navigating challenges arising from still relatively high inflation and strong pressure on consumer disposable incomes, saw a decline in both off- and on-trade volume sales in 2023. Despite these economic headwinds, the category offered resilience through intense promotional activity, led by major players like Anheuser-Busch InBev and Brouwerijenin Alken Maes in lager. Within beer, there remained a strong focus on out-of-pocket expenditure.

The Beer in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Heavy promotions cushion the decline in beer consumption
  • Non-alcoholic and craft beers thrive amid shifting preferences
  • Promotions, pack format shifts and novelties
PROSPECTS AND OPPORTUNITIES
  • Beer in Belgium to shift away from high ABV products
  • Anticipated surge of local breweries and premium offerings
  • Towards functional beer?
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2023
  • Table 1 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 2 Sales of Beer by Category: Total Volume 2018-2023
  • Table 3 Sales of Beer by Category: Total Value 2018-2023
  • Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 10 Sales of Beer by Craft vs Standard 2018-2023
  • Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 18 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
  • Table 19 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 31 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:
- Scottish & Newcastle Plc
- Haacht NV SA, Brouwerij
- Palm NV, Brouwerij
- Duvel Moortgat NV
- Carlsberg A/S
- Diageo Plc
- Bacardi & Co Ltd
- Abdij der Trappisten van Westmalle
- Modelo SA de CV, Grupo
- Abbaye Notre Dame de Scourmont
- Abbaye Notre Dame de Saint-Remy
- Pernod Ricard Groupe
- Rodenbach NV SA
- Bavick NV
- InBev
- Bacardi Martini Belgium SA
- Alken Maes NV SA, Brouweijen
- Heineken NV
- Abbaye Notre Dame d'Orval
- De Koninck NV SA, Brouwerij
- John Martin SA
- Rémy Cointreau Group
- Sogrape - Vinhos de Portugal SA
- Caves Bernard Massard