After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora of explanations as to why this happened in 2023, but include a gradual return to normal consumption patterns post-COVID-19, and competition from alcoholic drinks other than beer.
The Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beer in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSALCOHOLIC DRINKS IN BRAZILDISCLAIMER
2023 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY BACKGROUND
CATEGORY DATA
EXECUTIVE SUMMARY
MARKET BACKGROUND
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
MARKET DATA
SOURCES
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
Companhia Müller de Bebidas
AMBEV – CIA de Bebidas das Americas
Cervejarias Kaiser Brasil SA
Cooperativa Vinícola Aurora Ltda
Primo Schincariol Indústria de Cervejas e Refrigerantes SA
VitivinÍcola Cereser SA
Vinhos Salton Indústria e Comércio S/A
Cervejarias Cintra Indústria e Comércio Ltda
Cervejaria Petrópolis SA
