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Hot Drinks in Austria

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    Report

  • 34 Pages
  • November 2024
  • Region: Austria
  • Euromonitor International
  • ID: 64317
Hot drinks in Austria recorded solid volume growth in 2024, mainly driven by coffee sales, with fresh coffee beans and instant coffee performing well. Average unit prices rose at a more moderate level as the economy gradually started to improve. Indeed, with the rate of inflation falling and financial stability improving, consumers increased consumption of coffee and other hot drinks.

The Hot Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Coffee consumption recovers in retailers over 2024
  • Instant coffee gains appeal due to convenience and versatility
Competitive landscape is led by Nestlé Österreich GmbH
PROSPECTS AND OPPORTUNITIES
  • Muted volume growth is on the horizon for coffee
  • Growing health focus may lower caffeine and coffee consumption
  • Coffee pods to come under further pressure amid sustainability concerns
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 27 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Tea is gaining ground on coffee due to perceived health benefits
  • Higher quality teas are driving appeal and broadening consumption occasions
  • Teekanne GmbH consolidates its strong lead in tea category
PROSPECTS AND OPPORTUNITIES
  • Health trend stands to boost tea sales in upcoming years
  • Product development will entice new consumers
  • Modern retailers to lead in distribution
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 38 Retail Sales of Tea by Category: Value 2019-2024
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers enjoy hot chocolate as an indulgent treat
  • Malt-based hot drinks are considered old-fashioned
  • International players take the lead in other hot drinks
PROSPECTS AND OPPORTUNITIES
  • Stagnant performance ahead for other hot drinks
  • Little change expected in the competitive landscape
  • Grocery retailers will retain hold on distribution
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029