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Hot Drinks in Austria

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    Report

  • 34 Pages
  • January 2024
  • Region: Austria
  • Euromonitor International
  • ID: 64317
Total volume sales of hot drinks recorded minimal growth in 2023, driven by on-trade sales and positive developments within tea and other hot drinks. High saturation levels contributed to a slowdown in growth, especially across retail channels. Following the lifting of COVID-19 restrictions, consumers shifted towards away-from-home consumption as everyday lives became busier again.

The Hot Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN AUSTRIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit retail value growth, while high price points challenge volume growth
  • Innovation focuses on healthier positions, driving value on the landscape
  • Sustainability is a growing challenge for fresh ground coffee pods
PROSPECTS AND OPPORTUNITIES
  • Retail volume growth remains challenged by price points and rising competition
  • Tchibo-Eduscho maintains its retail volume lead through frequent innovations
  • Sustainability, health and wellness and premium products drive value growth
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN AUSTRIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health trends aid sales of tea despite rising unit prices in 2023
  • Premiumisation and functional benefits drive value growth in tea
  • Teekanne GmbH & Co KG retains its lead, offering a wide variety of tea
PROSPECTS AND OPPORTUNITIES
  • Ongoing health trends shape new product developments on the tea landscape
  • Supermarkets remain key retailers for tea, with consumers appreciating choice
  • Fruit/herbal teas and green teas have strong potential for innovation and growth
CATEGORY DATA
  • Table 37 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 38 Retail Sales of Tea by Category: Value 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN AUSTRIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The desire for an indulgent treat drives retail sales of other hot drinks
  • Chocolate-based flavoured powder drinks drive sales as niche products decline
  • Nestlé and Mondelez lead, offering well-known brands to consumers
PROSPECTS AND OPPORTUNITIES
  • Saturation and high price points limit the retail volume growth of other hot drinks
  • The rising health trend challenges sales and shapes product developments
  • Supermarkets will remain the leading retailers of other hot drinks
CATEGORY DATA
  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028