Hot Drinks in Morocco

In 2025, the hot drinks in Morocco recorded value growth, primarily driven by high global input costs, the expansion of discount and proximity retail, and a strong tourism sector that boosted both on-trade and premium take-home purchases. Tea emerged as the most dynamic category, supported by consistent household demand, wellness trends, and significant consumption by tourists. Meanwhile, coffee saw an increase in at-home café-style preparation through machines and capsules.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.