Retailing in Hong Kong, China - Research and Markets

After a whole year of the COVID-19 pandemic in 2020, the overall pandemic situation continued over the first half of 2021. The fourth wave of the pandemic led to the immediate suspension of schools, and businesses once again allowed employees to work from home over the period, hence reducing overall foot traffic in the city before and after the Lunar New Year Holidays and negatively impacting the performance of retailing in Hong Kong.

This 'Retailing in Hong Kong, China' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce and delivery platforms help businesses to shift from offline to online
Direct from origin products gain traction during the travel lockdown period
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CONVENIENCE STORES IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

The continuing COVID-19 pandemic favours the expansion of convenience stores
Customer rewards mobile applications encourage consumers to spend

“Direct from Japan” continues to gain popularity during the travel lockdown

PROSPECTS AND OPPORTUNITIES

The potential resumption of travel and competition from other grocery retailers could constrain future growth
Intensified competition is expected to further weaken the competitive position of VanGo
Massive offline networks continue to keep convenience stores away from e-commerce

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

SUPERMARKETS IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Supermarkets declines after Hong Kong gets more used to the COVID-19 pandemic
Dairy Farm’s rebranding and private label line as part of the new strategic focus
Rebranding of CR Vanguard Supermarket indicates the success of U select

PROSPECTS AND OPPORTUNITIES

Further transformation of the supermarkets retailing model is expected
New entries are a threat to supermarkets
The Northern Metropolis expansion opens new opportunities to supermarkets in the long run

CHANNEL DATA

Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Supermarkets GBO Company Shares: % Value 2017-2021
Table 83 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

TRADITIONAL GROCERY RETAILERS IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Online promotion continues to grow despite the sluggish development of e-commerce
Travel restrictions and COVID-19 lockdown measures continue to benefit traditional grocery retailers in residential areas
Higher demand for quality baked goods leads to the rise of premium bakery brands

PROSPECTS AND OPPORTUNITIES

Potential recovery of tourist flows expected to benefit stores in commercial areas
The rapid growth of e-commerce channels to constrain the increase in offline sales
Growing demand for “direct from origin” and premium products threaten traditional grocery retailers

CHANNEL DATA

Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Online plus offline (O+O) to respond to the demand for experiential retailing
Pop-up stores an effective channel to promote sustainable fashion
Restructuring to reduce the reliance on in-store retailing to better face uncertainty brought about by the pandemic

PROSPECTS AND OPPORTUNITIES

The fifth wave of COVID-19 further accelerates the online transformation of specialist retailers
Physical stand-alone store (on-street) will transform into experiential hubs
The launch of EESE will further strengthen I.T.’s position in Hong Kong

CHANNEL DATA

Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

The stabilised pandemic situation lights up the recovery of electronics and appliance retailers
The membership reward programme of MoneyBack brings competitive advantage to Fortress
Increasing demand for affordable products accelerates the expansion of ecHome

PROSPECTS AND OPPORTUNITIES

The outbreak of the fifth pandemic wave will maintain demand for affordable goods
ecHome expected to grow further over the forecast period
Tourists will remain important to electronics and appliance specialist retailers in the future

CHANNEL DATA

Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

HEALTH AND BEAUTY SPECIALIST RETAILERS IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

The stabilised COVID-19 situation in Hong Kong shows signs of recovery
Reliance on Chinese medicine drives the recovery of health specialist retailers
Beauty specialist retailers remains vulnerable due to the home living trend

PROSPECTS AND OPPORTUNITIES

Health and beauty specialist retailers face challenge caused by the fifth wave of pandemic
Rapid growth of e-commerce continues to threaten the survival of offline retailers
Health specialist retailers expected to show strong resilience against future uncertainties

CHANNEL DATA

Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

HOME AND GARDEN SPECIALIST RETAILERS IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Home and garden specialist retailers starts to recover after the fourth wave of COVID-19
Local home improvement brand introduces customised bathroom solutions with affordable prices
IKEA stays connected with customers through mobile trucks and pop-up stores

PROSPECTS AND OPPORTUNITIES

Fifth wave of COVID-19 expected to delay recovery once again
Resumption of travel could draw local consumer spending away from home improvements and furnishing
Customisation and multifunctionality will be two key product trends leading future growth

CHANNEL DATA

Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

DEPARTMENT STORES IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Domestic consumption supports the sales of department stores
Seasonal sales lose popularity along with the absence of tourist spending
Department stores strengthen digital capabilities during the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

Threat from e-commerce players and shopping centres remains before the border reopens
Customer loyalty key for future sustainable growth
AEON Group rides the “Direct from Japan” trend and speeds up its expansion plan

CHANNEL DATA

Table 136 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 138 Department Stores GBO Company Shares: % Value 2017-2021
Table 139 Department Stores GBN Brand Shares: % Value 2018-2021
Table 140 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 141 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

VARIETY STORES IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Homewares and lifestyle products are the big winners in 2021
MUJI expands its product assortment in ready meals in response to the new environment in Hong Kong
Japan Home Centre’s successful collaboration helps retain its lead in 2021

PROSPECTS AND OPPORTUNITIES

Japanese product assortment will continue to grow, with friendly designs for small living spaces
Don Don Donki expands its collaboration with local partners alongside its expansion plans
Importance of overseas grocery product assortment in variety stores expected to grow

CHANNEL DATA

Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Variety Stores GBO Company Shares: % Value 2017-2021
Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

DIRECT SELLING IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Adaptation to the “new normal” supports the recovery of direct selling
Healthcare and home care products drive the growth of Amway in 2021
Supply chain disruption and reduction of social interaction hampers Nu Skin’s performance

PROSPECTS AND OPPORTUNITIES

Outbreak of the Omicron variant creates further uncertainty in 2022
Healthcare products expected to remain resilient to market uncertainties
E-commerce will continue to hamper growth in direct selling in the future

CHANNEL DATA

Table 152 Direct Selling by Category: Value 2016-2021
Table 153 Direct Selling by Category: % Value Growth 2016-2021
Table 154 Direct Selling GBO Company Shares: % Value 2017-2021
Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 156 Direct Selling Forecasts by Category: Value 2021-2026
Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026

HOMESHOPPING IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Ongoing home seclusion has limited impact on homeshopping
No new entries leaves TVB as the major player in this sluggish channel
Players continue to allocate resources to promote homeshopping in Hong Kong

PROSPECTS AND OPPORTUNITIES

The expected growth in e-commerce will continue to constrain growth in homeshopping
Potential recovery of tourist flows unlikely to have a positive impact
Technological innovation needed for future growth opportunities

CHANNEL DATA

Table 158 Homeshopping by Category: Value 2016-2021
Table 159 Homeshopping by Category: % Value Growth 2016-2021
Table 160 Homeshopping Forecasts by Category: Value 2021-2026
Table 161 Homeshopping Forecasts by Category: % Value Growth 2021-2026

VENDING IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

The sluggish recovery of foot traffic prevents the recovery of vending
Smart vending machines open up new growth opportunities with enhanced features
estoreshk expands its vending network by offering packaged food to suburban areas

PROSPECTS AND OPPORTUNITIES

A fifth wave of COVID-19 set to delay recovery of tourist flows
Product variety in vending machines expected to expand
New entrants will drive growth

CHANNEL DATA

Table 162 Vending by Category: Value 2016-2021
Table 163 Vending by Category: % Value Growth 2016-2021
Table 164 Vending GBO Company Shares: % Value 2017-2021
Table 165 Vending GBN Brand Shares: % Value 2018-2021
Table 166 Vending Forecasts by Category: Value 2021-2026
Table 167 Vending Forecasts by Category: % Value Growth 2021-2026

E-COMMERCE (GOODS) IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Travel restrictions and lockdown measures continue to drive e-commerce growth
E-commerce enrichment strategy helps HKTVmall to retain its leading position
Local digital identity of online retailers helps capture local consumers

PROSPECTS AND OPPORTUNITIES

I.T.’s e-commerce marketplace EESE marks the latest new entry to the market
Shoalter’s business model will push the channel towards fragmentation
Delayed travel recovery will limit the growth momentum for e-commerce

CHANNEL DATA

Table 168 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 169 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 170 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 171 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 172 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 173 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

MOBILE E-COMMERCE (GOODS) IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

The enforcement of “leave home safe” application pushes up mobile penetration
Digital transformation of traditional retailers motivates consumers to choose mobile e-commerce
HKTVmall Lite introduces in-app mini-games to attract and retain elderly users

PROSPECTS AND OPPORTUNITIES

Mobile e-commerce expected to outgrow e-commerce post-pandemic
Stickiness with social media apps to continue to drive growth in mobile e-commerce
Experiential stores will create synergies with mobile e-commerce

CHANNEL DATA

Table 174 Mobile E-Commerce (Goods): Value 2016-2021
Table 175 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 176 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 177 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

FOOD AND DRINK E-COMMERCE IN HONG KONG, CHINAKEY DATA FINDINGS

2021 DEVELOPMENTS

Grocery retailers continue to shift their focus towards e-commerce
Collaborations between delivery platforms and grocery retailers
Fresh goods retailers help to grow food and drink e-commerce

PROSPECTS AND OPPORTUNITIES

A fifth wave of the pandemic expected to keep food and drink e-commerce growing
Shoalter’s business model is expected to bring new entrants
Local and fresh products will be the new growth drivers

CHANNEL DATA

Table 178 Food and Drink E-Commerce: Value 2016-2021
Table 179 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 180 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 181 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

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