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Retailing in Norway

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    Report

  • 144 Pages
  • March 2022
  • Region: Norway
  • Euromonitor International
  • ID: 64365
The pandemic continued to have a strong impact on sales in 2021, leading to continued current value growth albeit at a slower rate than in the first year of the pandemic. This is largely due to the travel and mobility restrictions which meant that consumers working from home were able to save money and indulge themselves through purchases of retailing items.

This 'Retailing in Norway' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Rapid growth for e-commerce as brands become increasingly digital
  • Sustainability sees revived interest whilst some pandemic trends remain
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Black Friday
  • Christmas
  • New Year
  • Back to School
  • Payments
  • Delivery
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Convenience stores benefit from proximity to maintain similar value growth
  • Smaller convenience stores faced biggest burden
  • Bunnpris brand closes in on leader Joker with both benefitting from larger format
PROSPECTS AND OPPORTUNITIES
  • Minimal overall growth expected as lack of commuting limits purchase opportunities
  • Supermarkets and discounters will drive competitive pressure
  • Alcohol competition from forecourt retailers averted, leaving the latter to struggle
CHANNEL DATA
  • Table 184 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 185 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 186 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 187 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 188 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 189 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 190 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 191 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued category growth as consumers buy more groceries and outlets extend opening hours
  • Price wars continue between dominate brands Rema 1000 and Kiwi
  • Discounters faces stronger competition from supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Discounters to remain most popular grocery shopping channel thanks to low prices and dense outlet network
  • Growing share of private label products on discounters’ shelves
  • Food and drink e-commerce will pose a limited threat
CHANNEL DATA
  • Table 72 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Discounters GBO Company Shares: % Value 2017-2021
  • Table 75 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 76 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 77 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong offering of non-grocery items further strengthens growth
  • One-stop shopping experience remains a major advantage for hypermarkets
  • Coop Obs continues to hold its total monopoly of the channel
PROSPECTS AND OPPORTUNITIES
  • Overall growth expected over the forecast period with customers increasingly likely to visit for non-grocery products
  • Wide product assortment set to boost sales around seasonal periods
  • Only player has plans to focus on its supermarkets in the forecast period
CHANNEL DATA
  • Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Supermarkets continue to benefit from higher pandemic demand in 2021
  • Coop Norge continues to lead channel with its low-priced brand Coop Extra brand
  • Agreements with suppliers provide an advantage
PROSPECTS AND OPPORTUNITIES
  • Adopting price strategies like discounters on price will help drive growth
  • Limited potential threat from e-commerce
  • Competitive landscape to remain stable with new entrants unlikely
CHANNEL DATA
  • Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Competition from modern grocery retailers moderates surging demand
  • Vinmonopolet continues dominating sales
  • Hot summer and domestic tourism boosted sales for ice cream vendors
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected after one year of normalisation
  • Lack of change in alcohol retailing laws set to protect share of Vinmonopolet
  • E-commerce to have limited impact on sales of traditional grocery retailers
CHANNEL DATA
  • Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Decelerating decline as easing of restrictions leads to beginnings of a recovery
  • Shift to e-commerce continues as brands develop their online and omni-channel strategies
  • Sustainability remains a major trend placing retailers under scrutiny
PROSPECTS AND OPPORTUNITIES
  • Continuing decline expected as consumers shift further to e-commerce
  • Brands set to focus on sustainability
  • Rationalisation of outlets to continue as e-commerce gains traction
CHANNEL DATA
  • Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Robust growth continues as consumers continue upgrade their work and leisure computer set ups
  • Fear of shortages leads to short-term boost in sales
  • Special measures and services launched to improve consumer experience
PROSPECTS AND OPPORTUNITIES
  • Services enhancing the customer experience will support future sales
  • Competition from Amazon and other entrants to be limited
  • Hypermarkets and other grocery retailers will be unable to challenge for share in this category
CHANNEL DATA
  • Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong growth in chemists/pharmacies drives overall category performance
  • Normal continues strong growth despite refusal to join the online revolution
  • Beauty specialist retailers fare worst with the pandemic
PROSPECTS AND OPPORTUNITIES
  • Strong prospects thanks to continuing health awareness and consolidation of competitive landscape
  • Digitalisation of chemists/pharmacies services will continue despite restrictions for pure e-commerce players
  • Impact of e-commerce will vary with foreign e-commerce most likely to threaten smaller beauty specialist retailers
CHANNEL DATA
  • Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Positive effect on channel as customers invest in DIY home improvements
  • Demand for buying and updating hyttas strongly contributes to channel growth
E-commerce usage grows if only for click-and-collect; Coop gains lead over IKEA
PROSPECTS AND OPPORTUNITIES
  • Spike in spending in 2020 and 2021 will constrain the future category growth
  • Jernia’s responsible marketing campaigns set to lead to long-term success
  • E-commerce will continue gaining ground, though mostly towards an omnichannel retailing strategy
CHANNEL DATA
  • Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN NORWAY2021 DEVELOPMENTSVARIETY STORES IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic-related changes in consumer behaviour have varying impact
  • Smaller variety stores continue to struggle as they cannot offer the discounts available at larger stores
  • Second ranked Nille improves share by rationalising outlet network
PROSPECTS AND OPPORTUNITIES
  • Normalisation of purchasing behaviour expected in the forecast period
  • E-commerce poses only a moderate threat with few players offering online services
  • Discounted seasonal products will continue to attract consumers to variety stores
CHANNEL DATA
  • Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 146 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 147 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 148 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 149 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN NORWAY2021 DEVELOPMENTSDIRECT SELLING IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Remote selling strategies revive sales of direct selling in Norway
  • Performance varies by company and products offered
  • Rise of e-commerce further blurs the boundary between the two channels
PROSPECTS AND OPPORTUNITIES
  • Stable, promising prospects for direct sellers
  • Consumer health trend will continue driving direct selling sales
  • Legislation boosted the appeal of e-commerce and will impact beauty and personal care products to the greatest extent
CHANNEL DATA
  • Table 152 Direct Selling by Category: Value 2016-2021
  • Table 153 Direct Selling by Category: % Value Growth 2016-2021
  • Table 154 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 155 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 156 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 157 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Negative impact continues as consumers increasingly choose to purchase via e-commerce during the pandemic
  • Poor prospects continue as channel receives little development or investment
  • Players continue disappearing from homeshopping due to poor sales
PROSPECTS AND OPPORTUNITIES
  • Decline expected to continue as players migrate to e-commerce
  • Changing import duties will hinder homeshopping sales
  • New entrants can be ruled out in this declining channel
CHANNEL DATA
  • Table 158 Homeshopping by Category: Value 2016-2021
  • Table 159 Homeshopping by Category: % Value Growth 2016-2021
  • Table 160 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 161 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 162 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 163 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Despite slight rebound, low sales continue as consumers continue to avoid vending machines
  • Specialised COVID-19 products give slight boost to vending sales
  • Selecta and Coca-Cola continue to lead fragmented category
PROSPECTS AND OPPORTUNITIES
  • Expected growth to be moderated by continuing work-from-home practices
  • Limited changes in product assortment expected
  • Focus anticipated to be on healthier options in vending machines
CHANNEL DATA
  • Table 164 Vending by Category: Value 2016-2021
  • Table 165 Vending by Category: % Value Growth 2016-2021
  • Table 166 Vending GBO Company Shares: % Value 2017-2021
  • Table 167 Vending GBN Brand Shares: % Value 2018-2021
  • Table 168 Vending Forecasts by Category: Value 2021-2026
  • Table 169 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • E-commerce usage continues to surge, aided by Q1 pandemic restrictions
  • E-commerce usage grows across age groups with highest increases in older customers
  • Food and drink e-commerce and domestic retailers are faring best during pandemic
PROSPECTS AND OPPORTUNITIES
  • Omnichannel approach expected to continue growing in the forecast period
  • Foreign e-commerce may continue benefitting from tax changes
  • Players must prepare for the entry of Amazon
CHANNEL DATA
  • Table 170 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 171 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 172 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 173 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 174 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 175 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Confidence in mobile e-commerce payment strengthens Norway
  • Physical outlets turn to mobile payments to reduce contact amid the pandemic
PROSPECTS AND OPPORTUNITIES
  • Further development expected in the forecast period
  • Mobile platforms will continue to be improved with hyperlocal delivery services a possible strategy to boost growth
  • Payment options sustain share of domestic mobile e-commerce although foreign brands are increasingly adapting
CHANNEL DATA
  • Table 176 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 177 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 178 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 179 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Channel continues to grow thanks to home working practices and interest in cooking tastier meals from home
  • Strong in-store discounts hamper online sales
  • Limited expansion of physical grocery retailers into e-commerce
PROSPECTS AND OPPORTUNITIES
  • Normalising growth to be seen as high delivery costs limit demand
  • Strong competition of modern grocery retailers inhibits growth
  • Arrival of Amazon may change the landscape
CHANNEL DATA
  • Table 180 Food and Drink E-Commerce: Value 2016-2021
  • Table 181 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 182 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 183 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026