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RTD Coffee in Austria

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    Report

  • 26 Pages
  • January 2024
  • Region: Austria
  • Euromonitor International
  • ID: 64368
RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a high level of popularity - especially during the summer months, with Austrian summers increasingly getting longer and hotter.

The RTD Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-the-go consumption boosts retail volume sales of RTD coffee
  • Product launches focus on variety, flavour and non-dairy alternatives
  • Emmi Austria retains its lead, offering a wide variety to consumers
PROSPECTS AND OPPORTUNITIES
  • Lower prices compared to coffeeshop offerings aid the growth of RTD coffee
  • Demand for wellness offerings and fortified/functional RTD coffee shapes innovation
  • International players retain the lead, while local premium offerings add value
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
SOFT DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 29 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 30 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Austria
DISCLAIMER
SOURCES
  • Summary 1 Research Sources