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RTD Tea in Sweden

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    Report

  • 29 Pages
  • December 2023
  • Region: Sweden
  • Euromonitor International
  • ID: 64405
RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in contrast to the performance over the previous years of the review period, which saw strong single-digit or double-digit retail volume growth for both regular and reduced sugar still RTD tea.

The RTD Tea in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Level of maturity hampers regular still RTD tea
  • Health and wellness trend continues to drive kombucha appeal
  • Pfanner Ice Tea’s offer creates volume and value sales opportunities
PROSPECTS AND OPPORTUNITIES
  • Shift from regular to reduced sugar and kombucha products
  • Growing offer and local presence to boost reduced sugar still RTD tea and kombucha, respectively
  • Private label to retain its appeal
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
SOFT DRINKS IN SWEDEN
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Sweden
DISCLAIMER
SOURCES
  • Summary 1 Research Sources