Tea in the Philippines

While coffee continues to be the preferred hot drink in the Philippines, tea is poised for sustained volume growth in 2024, driven by a range of above-the-line and below-the-line marketing tactics employed by key players. For example, Gilamar Enterprises Inc. highlighted the benefits of tea as a way to unwind through its sponsorship of the Patrons of the Arts: Spring Beginnings event in January 2024.

The Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.