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Alcoholic Drinks in Serbia

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    Report

  • 57 Pages
  • July 2024
  • Region: Serbia
  • Euromonitor International
  • ID: 836944
Rising production, packaging, and logistical costs in Serbia contributed to further price growth in alcoholic drinks during 2023. Consumer price sensitivity was more acute as the rate of inflation continued to rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023.

The Alcoholic Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022-2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Upbeat performance in beer consumption spurred by discounts
  • Health concerns prompt focus on non-alcoholic beer
  • Local players address issue of sustainability
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for beer category
  • Heavy emphasis on marketing and promotions
  • Non-alcoholic beer shows promising growth potential
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2018-2023
  • Table 18 Sales of Beer by Category: Total Value 2018-2023
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-trade recovery spurs overall wine consumption
  • Rising competition elevates marketing efforts
  • Wine tourism and events support local brands and producers
PROSPECTS AND OPPORTUNITIES
  • Consumer price sensitivity to remain high
  • Focus on education and promotion
  • Sustainability trend to gain traction
CATEGORY DATA
  • Table 32 Sales of Wine by Category: Total Volume 2018-2023
  • Table 33 Sales of Wine by Category: Total Value 2018-2023
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price inflation weakens consumption of spirits
  • Foreign brands lead in terms of visibility and share
  • Local brands are gaining appeal
PROSPECTS AND OPPORTUNITIES
  • Economic conditions will spur improvements in off-trade as period progresses
  • Domestic spirits production to become more competitive
  • Price sensitivity to remain high in 2024
CATEGORY DATA
  • Table 44 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 45 Sales of Spirits by Category: Total Value 2018-2023
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady performance of cider/perry in 2023
  • Competition from RTDs and beer
  • Somersby extends its non-alcoholic cider range
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook for cider/perry
  • Carlsberg Srbija to retain its dominant lead
  • Price sensitivity to remain strong in 2024
CATEGORY DATA
  • Table 59 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 60 Sales of Cider/Perry: Total Value 2018-2023
  • Table 61 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 63 Sales of Cider/Perry: Total Volume 2019-2023
  • Table 64 Sales of Cider/Perry: Total Value 2019-2023
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 69 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
  • Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
  • Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 74 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 75 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Healthy performance in RTDs
  • Discounts help fuel off-trade volume growth
  • Economising trend weighs on demand in the on-trade
PROSPECTS AND OPPORTUNITIES
  • RTDs to experience consistent demand
  • Product development to centre on healthier options
  • Price inflation will dampen consumption to an extent
CATEGORY DATA
  • Table 78 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 79 Sales of RTDs by Category: Total Value 2018-2023
  • Table 80 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 81 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 86 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 87 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 88 LBN Brand Shares of RTDs: % Total Volume 2019-2023
  • Table 89 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 90 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028