Packaged food recorded current value growth in 2018, despite the presence of stiff competition from fresh food. Most packaged foods were preferred by consumers due to the convenience offered by these products. Categories such as snacks recorded strong growth in 2018, driven by the mix of local and multinational players competing to provide value at affordable prices. On the other hand, some categories were emerging from a low base, and are hence expected to expand during the forecast period.
The publisher's Packaged Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The publisher's Packaged Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
PACKAGED FOOD IN KENYAExecutive Summary
Growth of Packaged Food Remains Healthy in 2018
Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication
Government Supports Local Manufacturers With Its Big Four Agenda
Modern Retailing Continues To Gain Ground in 2018
Strong Performance Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Edible Oil Expected To Be Increasingly Sold in Bulk
Corn Oil Leads Growth
Collaboration Among Brands Expected To Increase Sales
Competitive Landscape
Local Players Dominate
Olive Oil Expected To Record Steady Growth
Kiosks Impact Modern Retailing
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Health-conscious Consumers Require Manufacturers To Innovate
Experimental Consumers Promote Exotic Condiments' Growth
Modern Retailing Dominates
Competitive Landscape
Ketchup Maintains Its Popularity
Fast Food Chains Drive the Popularity of Sauces, Dressings and Condiments
Brands Run Aggressive Marketing Campaigns
Category Data
Table 29 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 30 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 31 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 32 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 34 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 35 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 36 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 37 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 38 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Supermarkets and Hypermarkets Dominate
Soup Continues To Grow
Beef, Chicken and Mushroom Flavours Dominate
Competitive Landscape
Improved Recipes Increase Value Sales
Unpackaged Soup Poses Stiff Competition
Category Data
Table 40 Sales of Soup by Category: Volume 2013-2018
Table 41 Sales of Soup by Category: Value 2013-2018
Table 42 Sales of Soup by Category: % Volume Growth 2013-2018
Table 43 Sales of Soup by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Soup: % Value 2014-2018
Table 45 LBN Brand Shares of Soup: % Value 2015-2018
Table 46 Distribution of Soup by Format: % Value 2013-2018
Table 47 Forecast Sales of Soup by Category: Volume 2018-2023
Table 48 Forecast Sales of Soup by Category: Value 2018-2023
Table 49 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Local Brands Maintain the Lead
the Modern Retail Channel Dominates
Large-scale Organic Variants Are A Possibility
Competitive Landscape
Manufacturers Innovate To Meet Changing Needs
Promotional Activities Expected To Increase
Health Concerns Expected To Affect Growth
Category Data
Table 51 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 52 Sales of Sweet Spreads by Category: Value 2013-2018
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 56 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 57 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 58 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 59 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 60 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Pressure for More Nutritious and Healthier Products
Improvements in Packaging
Growth in Powder Milk Formula Set To Be Driven by the Stable Middle-class
Competitive Landscape
Milk Formula Is Expected To Be Embraced Across the Lsm Groups
Growing Demand for Availability Across More Channels
International Brands Dominate
Category Data
Table 62 Sales of Baby Food by Category: Volume 2013-2018
Table 63 Sales of Baby Food by Category: Value 2013-2018
Table 64 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 65 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Baby Food: % Value 2014-2018
Table 67 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 68 Distribution of Baby Food by Format: % Value 2013-2018
Table 69 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 70 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 71 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Margarine Affected by Growing Health Consciousness
Multinationals Dominate the Landscape
Local Brands Remain Competitive by Offering More Variants
Competitive Landscape
the Upgrading of Factories
Unilever Divests Its Non-lucrative Margarine and Spreads Division
Social Media Engagement Is on the Rise
Category Data
Table 73 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 74 Sales of Butter and Spreads by Category: Value 2013-2018
Table 75 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 76 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 78 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 79 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 80 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 81 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 82 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Unpackaged Cheese Is Set To Drive Growth
the Middle-class Is Expected To Drive Growth
Modern Grocery Chains Dominate
Competitive Landscape
Factory Upgrade Underway
Active Social Media Engagement
Local Manufacturers Target All Consumers
Category Data
Table 84 Sales of Cheese by Category: Volume 2013-2018
Table 85 Sales of Cheese by Category: Value 2013-2018
Table 86 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 87 Sales of Cheese by Category: % Value Growth 2013-2018
Table 88 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 89 NBO Company Shares of Cheese: % Value 2014-2018
Table 90 LBN Brand Shares of Cheese: % Value 2015-2018
Table 91 Distribution of Cheese by Format: % Value 2013-2018
Table 92 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 93 Forecast Sales of Cheese by Category: Value 2018-2023
Table 94 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
Shelf Stable Milk Is Expected To Maintain Stronger Growth
Milk Bars Are Expected To Keep Eroding the Growth of Packaged Milk
In-store Promotions Help To Gain Momentum
Competitive Landscape
Local Factory Upgrade Underway
Local Firms Maintain Their Lead
Health and Wellness Pressures To Drive New Product Developments
Category Data
Table 96 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 97 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 98 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 99 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 101 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 102 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 103 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 104 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 105 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Local Firms Are Expected To Remain in the Lead
Billboard and Television Advertising Dominate
International Partnerships To Leverage Innovative Packaging Design
Competitive Landscape
Factory Upgrade by A Local Firm
New Product Developments in Sour Milk Products
Brands Engage Their Target Consumers Through Social Media
Category Data
Table 107 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 108 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 109 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 110 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 112 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 113 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 114 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 115 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 116 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Prospects
Category Data
Table 118 Sales of Other Dairy by Category: Volume 2013-2018
Table 119 Sales of Other Dairy by Category: Value 2013-2018
Table 120 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 121 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 123 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 124 Distribution of Other Dairy by Format: % Value 2013-2018
Table 125 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 126 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 127 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Sweet Tax Expected To Affect Prices
Local Brands Compete for Value Share
Middle-income Consumers Expected To Drive Growth
Competitive Landscape
Cadbury Maintains Its Leadership in Chocolate Confectionery
Active Social Media Engagement Increasingly Important
Higher Marketing Spend To Be Allocated To Advertising
Category Data
Table 129 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 130 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 131 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 132 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 133 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 134 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 135 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 136 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 137 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 138 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 139 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Flavour Innovation Expected During the Forecast Period
Sweet Tax Expected To Affect Prices in Gum
Unconventional Advertising Strategies Become More Popular
Competitive Landscape
Multinational Players Continue To Dominate the Competitive Landscape in Gum
Local Brands Competitively Prices and Offering More Variants
Multinational Players Continue To Expand
Category Data
Table 141 Sales of Gum by Category: Volume 2013-2018
Table 142 Sales of Gum by Category: Value 2013-2018
Table 143 Sales of Gum by Category: % Volume Growth 2013-2018
Table 144 Sales of Gum by Category: % Value Growth 2013-2018
Table 145 NBO Company Shares of Gum: % Value 2014-2018
Table 146 LBN Brand Shares of Gum: % Value 2015-2018
Table 147 Distribution of Gum by Format: % Value 2013-2018
Table 148 Forecast Sales of Gum by Category: Volume 2018-2023
Table 149 Forecast Sales of Gum by Category: Value 2018-2023
Table 150 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Supermarkets Expected To Remain the Main Distribution Channel
Increasing Urban Population Set To Continue Driving Sales Growth
Health Awareness Concerns Loom for Sugar Confectionery Manufacturers
Competitive Landscape
Local Brands Maintain Leadership in Sugar Confectionery
International Brands Continue To Suffer Due To Low Penetration
New Product Launches Likely To Remain at A Minimum During the Forecast Period
Summary 2 Other Sugar Confectionery by Product Type:
Category Data
Table 152 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 153 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 154 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 155 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 156 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 157 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 158 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 159 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 160 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 161 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 162 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 163 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Sweet Tax Expected To Affect Prices
Consumer Perceptions of Ice Cream To Continue Improving
Distribution To Remain Primarily Though Supermarkets and Hypermarkets
Competitive Landscape
Interest in International Brands Continues To Increase
Local Brands Continue To Dominate
Artisan Ice Cream Expected To Gain Popularity
Category Data
Table 164 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 165 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 166 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 167 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 168 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 169 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 170 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 171 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 172 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 173 Distribution of Ice Cream by Format: % Value 2013-2018
Table 174 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 175 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 176 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023
Headline
Prospects
Rising Health Concerns To Continue Presenting Challenges
Potato Chips Expected To Remain the Most Popular Type of Savoury Snacks
Innovation in Flavours and Pack Sizes Expected To Be Seen
Competitive Landscape
Local Firms Expected To Remain in the Leading Positions
Aggressive Marketing To Continue Being Seen
the Popularity of Homemade Snacks Is Expected To Grow, Presenting Challenges
Summary 3 Other Savoury Snacks by Product Type:
Category Data
Table 178 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 179 Sales of Savoury Snacks by Category: Value 2013-2018
Table 180 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 181 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 183 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 184 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 185 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 186 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 187 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Affordability of Plain Biscuits Set To Support Sales of Sweet Biscuits
Imposition of Sweet Tax Expected To Affect Unit Prices
New Packaging and Marketing Initiatives Underway
Competitive Landscape
the Presence of Local Brands Continues To Expand
Brands To Be Vetted on What Nutritional Information They Provide
Stiff Competition Among Local Players Expected To Intensify
Category Data
Table 189 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 190 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 191 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 192 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 193 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 194 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 195 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 196 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 197 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 198 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 199 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 200 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 201 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 202 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Headlines
Prospects
Packaged Leavened Bread Drives Growth
Unpackaged Leavened Bread Is Popular Among Middle-income Households
Mini Bakeries (nrb) Ltd Maintains Its Lead
Competitive Landscape
Supermarkets Are Increasingly Opening In-store Bakeries
Increasing Number of Shopping Centres Encourages Specialist Bakery Stores
Kiosks in Residential Areas Erode Volume Sales in Modern Retailing Chains
Category Data
Table 203 Sales of Baked Goods by Category: Volume 2013-2018
Table 204 Sales of Baked Goods by Category: Value 2013-2018
Table 205 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 206 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 207 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 208 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 209 Distribution of Baked Goods by Format: % Value 2013-2018
Table 210 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 211 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 212 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023
Headlines
Prospects
Hot Cereals Expected To Drive Growth in the Forecast Period
Children's Breakfast Cereals Drives Growth
Manufacturers Offer Healthier Variants
Competitive Landscape
International Brands Continue To Introduce Exotic Flavours
Multinationals Dominate the Breakfast Cereals Landscape
Brands Carry Out Aggressive Promotions
Category Data
Table 214 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 215 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 216 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 217 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 218 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 219 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 220 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 221 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 222 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 223 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 224 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Headlines
Prospects
Shelf Stable Vegetables Continues To Drive Growth
Frozen Processed Vegetables Shows Strong Growth Driven by Convenience
Health-aware Consumers Prefer Fresh Vegetables From Traditional Retail Outlets
Competitive Landscape
Local Brands Dominate
International Brands Compete for Value Share
Supermarket Retailing Dominates
Category Data
Table 225 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 226 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 227 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 228 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 229 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 230 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 231 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 232 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 233 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 234 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 235 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Headlines
Prospects
Brands Carry Out In-store Tastings To Promote Awareness
Chilled Processed Meat Continues To Drive Growth
Manufacturers Innovate Their Offering
Competitive Landscape
International Brands Compete With Local Brands
Local Manufacturers Dominate the Competitive Landscape
Consumers Demand Healthier Options
Category Data
Table 236 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 237 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 238 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 239 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 240 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 241 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 242 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 243 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 244 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 245 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 246 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Headlines
Prospects
Instant Noodles Drives Growth
Health-aware Consumers Drive Innovation
Modern Retailers Dominate As the Main Distribution Channel
Competitive Landscape
International Players Compete With Local Players for Value Share
Local Firms Aggressively Use Promotions
Local Players Innovate To Compete With International Players
Category Data
Table 247 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 248 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 249 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 250 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 251 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 252 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 253 NBO Company Shares of Rice: % Value 2014-2018
Table 254 LBN Brand Shares of Rice: % Value 2015-2018
Table 255 NBO Company Shares of Pasta: % Value 2014-2018
Table 256 LBN Brand Shares of Pasta: % Value 2015-2018
Table 257 NBO Company Shares of Noodles: % Value 2014-2018
Table 258 LBN Brand Shares of Noodles: % Value 2015-2018
Table 259 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 260 Distribution of Rice by Format: % Value 2013-2018
Table 261 Distribution of Pasta by Format: % Value 2013-2018
Table 262 Distribution of Noodles by Format: % Value 2013-2018
Table 263 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 264 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 265 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 266 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
