Mobile security is protection of different mobile devices, which include smartphones, laptops, tablets, and other portable computing devices, from various threats and vulnerabilities. In addition, it safeguards hardware and software of mobile devices from various hackers and cyber attackers. Over the time, various security software and hardware solutions have been developed by companies, such as authentication security, mobile application management, containerization software, and others. Furthermore, adoption of BYOD policy in an organization makes employees more productive. The employee’s access to the corporate network and data has made organizations to invest further in the development of custom applications for mobile security.
Increase in online mobile payment and rise in security need due to rise in from adoption of bring your own device (BYOD) in workplaces are the major factors that drive the growth of the market. In addition, surge in need to provide protection to video streaming content fuels the growth of the market. Furthermore, high cost of mobile security solution and complexity in designing embedded security solution hampers the growth of the market. Furthermore, growth in usage of machine learning and artificial intelligence in mobile security application is expected to provide lucrative opportunity for the market.
The global mobile security market is segmented on the basis of operating system, end user, enterprise solution type, organization size and industry vertical. In terms of operating system, the market is divided into android, iOS and others. By end user, it is bifurcated into enterprises and individuals. In terms of enterprise solution type, it is segmented into authentication, mobile application security, mobile data protection, and others. As per organization size the market is classified into large enterprises and small & medium enterprises. Based on industry vertical, the market is bifurcated into BFSI, IT & telecom, retail & e-commerce, healthcare, government & defense and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the mobile security market analysis are Apple Inc., BlackBerry Limited, Broadcom Inc., Citrix Systems, Inc., Google LLC, International Business Machine Corporation, Mobileiron, Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., and VMware, Inc.
Increase in online mobile payment and rise in security need due to rise in from adoption of bring your own device (BYOD) in workplaces are the major factors that drive the growth of the market. In addition, surge in need to provide protection to video streaming content fuels the growth of the market. Furthermore, high cost of mobile security solution and complexity in designing embedded security solution hampers the growth of the market. Furthermore, growth in usage of machine learning and artificial intelligence in mobile security application is expected to provide lucrative opportunity for the market.
The global mobile security market is segmented on the basis of operating system, end user, enterprise solution type, organization size and industry vertical. In terms of operating system, the market is divided into android, iOS and others. By end user, it is bifurcated into enterprises and individuals. In terms of enterprise solution type, it is segmented into authentication, mobile application security, mobile data protection, and others. As per organization size the market is classified into large enterprises and small & medium enterprises. Based on industry vertical, the market is bifurcated into BFSI, IT & telecom, retail & e-commerce, healthcare, government & defense and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the mobile security market analysis are Apple Inc., BlackBerry Limited, Broadcom Inc., Citrix Systems, Inc., Google LLC, International Business Machine Corporation, Mobileiron, Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., and VMware, Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile security market analysis from 2020 to 2030 to identify the prevailing mobile security market forecast.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the mobile security market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global mobile security market size.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global mobile security market trends, key players, market segments, application areas, and market growth strategies.
- The quantitative analysis of the global mobile security market size from 2021 to 2030 is provided to determine the market potential.
Key Market Segments
By Operating System
- Android
- iOS
- Others
By End User
- Enterprises
- Individuals
By Region
- North America
- U.S.
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Apple Inc.
- Broadcom Inc.
- BlackBerry Limited
- Citrix Systems, Inc.
- Google LLC
- IBM Corporation
- Microsoft Corporation
- MobileIron, Inc.
- Samsung Electronics Co. Ltd
- VMware, Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MOBILE SECURITY MARKET, BY OPREATING SYSTEM
CHAPTER 5: MOBILE SECURITY MARKET, BY END USER
CHAPTER 6: MOBILE SECURITY MARKET, BY REGION
CHAPTER 7: COMPANY LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Mobile Security Market,' the mobile security market was valued at $3.3 billion in 2020, and is estimated to reach $22.1 billion by 2030, growing at a CAGR of 21.1% from 2021 to 2030.The main purpose of mobile security is to protect the confidentiality of the data stored in mobile phones and to enhance the integrity of the mobile devices. In addition, numerous benefits provided by mobile security application, such as protecting data against malwares and cyber-attacks and providing access of data from remote location are the major factors for the mobile security market growth.
Furthermore, increase in online mobile payment and rise in security need due to rise in adoption of BYOD in workplaces are the major factors that drive the growth of the market. In addition, surge in need to provide protection to video streaming content fuels the growth of the mobile security market. Furthermore, high cost of mobile security solution and complexity in designing embedded security solution hamper the growth of the market. Furthermore, growth in usage of machine learning and artificial intelligence in mobile security application is expected to provide lucrative opportunity for the mobile security market size.
Depending on operating system, the android segment holds the largest market share mobile security market analysis, owing to the open nature of android platform and distribution through phone security applications dominate the android market. However, the others segment is expected to grow at the highest rate during the forecast period, since the operating system of blackberry and windows provides secured multitasking and supports specialized input devices that have been adopted for use in BlackBerry handhelds, particularly trackpad, trackball, track wheel, and recently the touchscreen.
Region-wise, the mobile security market was dominated by North America in 2020, and is expected to retain its position during the forecast period, as mobile security threats are on the rise and the trend is bound to grow with the increase in number of people buying mobile devices. Nearly 81% of the North American population are internet savvy and this number increases on a yearly basis. However, Asia-Pacific is expected to witness significant growth during the forecast period, as it utilizes mobility solutions depending upon the need of the consumer. Increase in usage and reliance on mobile devices dramatically impacts the end user access to enterprise applications and data.
The outbreak of COVID-19 is anticipated to have a positive impact on the mobile security market size. The cases of mobile phone related crimes, such as identity theft, cyberattack, data theft, and others grew during the pandemic, which resulted in consumers getting more aware about these threats. Therefore, consumer demand for mobile security increased during the pandemic. Moreover, with rise in usage of smartphones during the pandemic, the demand for mobile security applications increased simultaneously.
Key findings of the Study
- By operating system, the android segment accounted for the largest mobile security market share in 2020.
- Region-wise, North America generated the highest revenue in 2020.
- By end user, the enterprises segment generated the highest revenue in 2020.
Companies Mentioned
- Apple Inc.
- Broadcom Inc.
- BlackBerry Limited
- Citrix Systems, Inc.
- Google LLC
- IBM Corporation
- Microsoft Corporation
- MobileIron, Inc.
- Samsung Electronics Co. Ltd
- VMware, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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