Display Advertising is a form of Online Advertising that involves the use of visuals such as images, videos, and animations to promote products or services. It is typically used to capture the attention of potential customers and to drive them to take action. Display Advertising is often used in combination with other forms of Online Advertising, such as search engine marketing, to create a comprehensive marketing strategy. Display Advertising is typically purchased on a cost-per-click (CPC) or cost-per-impression (CPM) basis. This allows advertisers to pay only when their ad is clicked or viewed, respectively. It also allows them to target specific audiences based on their interests, demographics, and other factors. Display Advertising is a popular choice for many businesses, as it can be used to reach a wide range of potential customers. It is also relatively inexpensive compared to other forms of Online Advertising. Some of the major players in the Display Advertising market include Google, Facebook, Twitter, and Yahoo. These companies offer a variety of tools and services to help advertisers create and manage their campaigns. Additionally, there are many smaller companies that specialize in Display Advertising, such as AdRoll and Choozle. Show Less Read more
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