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Europe
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The Energy Bar market is a subset of the Snacks and Confectionery industry. It is composed of bars that are marketed as providing a boost of energy, usually through the addition of ingredients such as caffeine, vitamins, and minerals. These bars are often marketed as a healthier alternative to traditional snacks and confectionery, as they are typically lower in sugar and higher in protein.
Energy Bars are typically sold in convenience stores, supermarkets, and health food stores. They are also available online, and are often marketed as a convenient snack for athletes and those with active lifestyles.
The Energy Bar market is highly competitive, with a wide variety of products available. Companies in the market include Clif Bar, Kind Snacks, PowerBar, and Quest Nutrition. Show Less Read more