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The Functional Water market is a subset of the Bottled Water industry, focusing on waters that are enhanced with additional ingredients such as vitamins, minerals, and other nutrients. These waters are marketed as providing health benefits, such as improved hydration, energy, and immunity. Functional Waters are typically packaged in single-serve bottles, and are often flavored with natural fruit juices or other ingredients.
Functional Waters are becoming increasingly popular, as consumers seek out healthier alternatives to sugary drinks. They are often seen as a convenient way to get the benefits of vitamins and minerals, without having to take supplements.
Some of the major companies in the Functional Water market include Nestle, PepsiCo, Coca-Cola, and Danone. Other smaller companies, such as Hint, Core, and Bai, are also gaining traction in the market. Show Less Read more