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Interactive Voice Response (IVR) is a technology used in call centres to automate customer interactions. It allows customers to interact with a computerised voice system to access information, make payments, and complete other tasks. IVR systems are typically used to reduce the cost of customer service by automating routine tasks and freeing up customer service agents to focus on more complex customer inquiries. IVR systems can also be used to improve customer experience by providing customers with more options and allowing them to access information quickly and easily. IVR systems can be used to provide customers with automated self-service options, such as account balance inquiries, payment processing, and appointment scheduling. IVR technology is becoming increasingly popular in call centres as it allows companies to reduce costs and improve customer service. Companies in the IVR market include Avaya, Cisco, Genesys, Five9, and NICE. Show Less Read more