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The K-Beauty market, also known as the Korean Beauty market, pertains to a category within the cosmetics industry that originates from South Korea and is characterized by its innovative approach to skincare and makeup. Esteemed for its emphasis on natural ingredients, elaborate skincare routines, and cutting-edge technology, K-Beauty products are designed to promote a youthful and dewy complexion, which is a beauty ideal in Korean culture.
This market has been instrumental in introducing products such as BB creams, sheet masks, and cushion compacts to the wider world. Moreover, the K-Beauty philosophy often emphasizes gentle care and prevention over aggressive treatments, which has resonated with consumers seeking holistic and health-oriented beauty solutions.
Among the players in the K-Beauty market are established companies such as AmorePacific and LG Household & Health Care, which have various subsidiary brands that cater to different consumer needs. Names like Innisfree, Laneige, and Sulwhasoo under AmorePacific, and The Face Shop and Belif under LG H&H are well-known for their skincare lines. Independent brands such as Dr. Jart+, Cosrx, and Etude House have also made a name for themselves internationally through their innovative and targeted skincare and makeup offerings. Show Less Read more