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The Macrobrewery market is a segment of the beer industry that produces large quantities of beer for mass consumption. Macrobreweries typically produce a range of lagers, ales, and other styles of beer, and are often associated with large-scale production and distribution. Macrobreweries are typically owned by large companies, and their beers are often sold in supermarkets, convenience stores, and other retail outlets.
Macrobreweries are often characterized by their use of adjuncts, such as corn, rice, and other grains, to reduce production costs. This has led to criticism from craft brewers, who argue that these adjuncts detract from the flavor of the beer. Macrobreweries have also been criticized for their environmental impact, as their large-scale production and distribution can lead to increased water and energy consumption.
Some of the major companies in the Macrobrewery market include Anheuser-Busch InBev, Heineken, Carlsberg, Molson Coors, and Asahi. Show Less Read more