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Pricing is an important part of business strategy, as it can affect the profitability of a company. It involves setting the price of a product or service to maximize revenue and profits. Companies must consider factors such as the cost of production, the demand for the product or service, and the competitive landscape when setting prices. Companies may also use pricing strategies such as discounts, bundling, and dynamic pricing to increase sales and profits. Pricing is a complex process that requires careful consideration of the market and the company's goals. Companies must also consider the impact of pricing on customer loyalty and satisfaction. Some companies in the pricing market include Amazon, Walmart, Apple, Microsoft, and IBM. Show Less Read more