Advocacy Software Market Report 2024

This Advocacy Software market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The advocacy software market size has grown rapidly in recent years. It will grow from $0.78 billion in 2023 to $0.88 billion in 2024 at a compound annual growth rate (CAGR) of 12.7%. The growth during the historic period can be attributed to factors such as digital transformation, increased political engagement, legislative changes, cost-effectiveness, automation, and improved efficiency.

The advocacy software market size is expected to see rapid growth in the next few years. It will grow to $1.42 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The anticipated growth during the forecast period can be attributed to several factors, strengthened data privacy regulations, integration with social media platforms, increased global connectivity, user-friendly interfaces, and a rising demand for real-time analytics. Key trends expected to shape this period include enhanced personalization, multichannel campaigns, the use of blockchain for transparency, improvements in data security, and the adoption of cloud-based solutions.

The growing use of social media is expected to drive the expansion of the advocacy software market. Social media encompasses online platforms that allow users to create, share, and interact with content, fostering global communication and community building. Its increasing popularity is due to its ability to connect people easily, provide real-time updates, and offer opportunities for self-expression and business growth. Advocacy software leverages social media to help organizations mobilize supporters, amplify their messages, and track engagement, thus enhancing visibility and influence across various platforms. For example, Influencer Marketing Hub reported in December 2022 that social media usage in the US grew by over 35%, with social commerce sales reaching $53.1 billion, representing 5.1% of all online sales. In China, social app sales in retail eCommerce jumped from 11.7% in 2020 to 52% in 2022. This rising social media engagement is fueling the growth of the advocacy software market.

Leading companies in the advocacy software market are developing advanced solutions, such as integrated advocacy tools, to assist public affairs professionals with policy news and legislative workflows. These tools are designed to support efforts in influencing public policy, mobilizing supporters, and managing advocacy campaigns. For instance, in April 2024, Quorum Analytics LLC, a US-based public affairs software provider, partnered with Axios Media Inc. to launch an integrated solution combining policy content with advocacy tools. This collaboration provides users with real-time updates on legislative and regulatory changes and offers advanced features for grassroots mobilization, campaign management, and analytics, thereby streamlining workflows and enhancing advocacy strategies.

In September 2022, Quorum Analytics LLC, a US-based public affairs software platform, acquired Capitol Canary for an undisclosed sum. This acquisition enhances Quorum Analytics LLC’s range of advocacy and public affairs tools, improving its grassroots advocacy capabilities and broadening its client base. Capitol Canary, also based in the US, specializes in advocacy software.

Major companies operating in the advocacy software market are Blackbaud Inc., Bonterra Tech, FiscalNote, Quorum Analytics LLC., Annex Cloud, Influitive, SocialChorus, NGP VAN, Mobilize Networks Inc., NationBuilder, InviteReferrals, Salsa Labs Inc., Engaging Networks, Action Network, Socxo, One Click Politics, Soft Edge Solutions, Apolitical, CiviCRM, PostBeyond, Care2Com Inc, CallHub, StoryChief.

North America was the largest region in the advocacy software market in 2023. The regions covered in the advocacy software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the advocacy software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Advocacy software is a digital tool designed to help organizations manage and mobilize supporters for campaigns, facilitating efficient communication and coordination. It often includes features for email campaigns, social media management, and analytics to monitor engagement and impact. This software is utilized by nonprofits, political groups, and corporations to enhance their advocacy efforts and drive change.

The main types of advocacy software include cloud-based and on-premise solutions. Cloud-based advocacy software is hosted on remote servers and accessible via the internet, typically offered through subscription or one-time license models. It serves a range of applications, including enterprise, mid-market, small and medium businesses (SMBs), trade associations, nonprofit organizations, and the public sector. It is used by various end-users across industries such as banking, financial services, and insurance (BFSI), government and the public sector, healthcare and life sciences, retail and e-commerce, manufacturing, and education.

The advocacy software market research report is one of a series of new reports that provides advocacy software market statistics, including advocacy software industry global market size, regional shares, competitors with a advocacy software market share, detailed advocacy software market segments, market trends and opportunities, and any further data you may need to thrive in the advocacy software industry. This advocacy software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The advocacy software market includes revenues earned by entities by providing services such as social media management, petition and polling creation, legislative tracking, data analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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