Middle East & Africa Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Middle East & Africa electric hair brush market is expected to grow from US$ 53.07 million in 2022 to US$ 77.82 million by 2030. It is estimated to grow at a CAGR of 4.9% from 2022 to 2030.

Rising Adoption of Hair Care Appliances, Especially Among Women

In recent times, rising beauty awareness and increasing fashion trends among women are driving the demand for haircare appliances such as electric hair brushes, hair straighteners, and hair rollers. Owing to improving standard of living, and the positive effects of personal care on self-esteem and social interaction, consumers are gradually shifting toward premium self-grooming products. Hair styling and grooming have become a part of everyone's lifestyle for health and social reasons. The increasing influence of beauty industry trends on women to maintain their overall appearance is boosting the demand for electric hair care products. Furthermore, the growing awareness among women about the benefits of electric hair care appliances, such as enhanced efficiency, better convenience, and faster speed over conventional hair care appliances, is propelling the market growth. Moreover, the growing concern about physical appearance while going out socially for jobs and other places boosts the demand for electric hair styling appliances. Thus, the rising employment of women strongly influences the demand for electric hair brushes for styling hair. Thus, owing to the above-mentioned factors, the adoption of hair care appliances is increasing among the women population, which is further driving the market growth.

Middle East & Africa Electric Hair Brush Market Overview

The Middle East & Africa electric hair brush market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Middle East & Africa is an emerging personal care market due to the changing lifestyle, rising disposable income, growing youth population, developing distribution networks, and establishing new manufacturing units. In the UAE, consumers prefer technologically advanced electric hair brushes with features such as heat settings and advanced ionic technology to obtain salon-styled hair.

In recent years, the growing social media penetration and advertisement have propelled the region's personal care and beauty products market, including electric hair brushes. Influencers and beauty bloggers have a significant impact on consumer choice. Their positive reviews and endorsement from trusted sources influenced the popularity of specific electric hair brushes. For instance, in October 2019, Philips Hare Care Saudi Arabia announced the campaign #PhilipsStraighteningBrush by collaborating with influencers to promote the launch of Heated Straightening Brush in Saudi Arabia. Further, rapidly changing lifestyle, owing to urbanization, has surged the demand for electric hair brushes that provide stylish looks like a salon. Further, the increasing penetration of modern retailing, coupled with modern retailers offering promotions and discounts on quality brands, has attracted young buyers, thereby contributing to the electric hair brush market growth in the region.

Middle East & Africa Electric Hair Brush Market Segmentation

The Middle East & Africa electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the Middle East & Africa electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Middle East & Africa electric hair brush market in 2022.

Based on category, the Middle East & Africa electric hair brush market is segmented into men

women, and unisex. The women segment held the largest share of the Middle East & Africa electric hair brush market in 2022.

Based on distribution channel, the Middle East & Africa electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa electric hair brush market in 2022.

Based on country, the Middle East & Africa electric hair brush market is segmented into South Africa, Saudi Arabia. the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Middle East & Africa electric hair brush market.