The Latin America, Middle East and Africa Erotic Lingerie Market would witness market growth of 7.7% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 81.31 million units, showcasing a growth of 9.2% (2024-2031).
Erotic lingerie serves various purposes, from enhancing personal confidence to facilitating intimate moments. Primarily, it is designed to appeal to the aesthetic and sensual desires of individuals, often used to heighten romantic experiences and self-expression. The advantages of erotic lingerie include its ability to boost self-esteem, as individuals often feel more attractive and empowered while wearing it. Additionally, it can strengthen relationships by adding an element of excitement and novelty. Thus, the Brazilian market registered a volume of 4.89 million units in 2023.
The Brazil market dominated the LAMEA Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $688 million by 2031. The Argentina market is showcasing a CAGR of 8.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.9% during (2024 - 2031).
Social media platforms significantly shape consumer preferences and trends in the lingerie market, including erotic lingerie. Influencers and celebrities frequently showcase lingerie styles and promote body positivity, influencing their followers’ purchasing decisions. This digital influence extends visibility and accessibility, driving interest and adoption among diverse audiences.
Consumers are increasingly looking for personalized and customizable lingerie options that meet their individual preferences and body types. Brands are responding by offering made-to-order services, adjustable features, and diverse sizing options that promote inclusivity and enhance the shopping experience. This trend reflects a shift towards consumer-centric approaches that prioritize individuality and fitness.
Argentine social media influencers have a significant impact on fashion trends. Influencers like Chiara Ferragni and local personalities like Paula Echeverría often feature lingerie in their content, providing fashion tips, reviews, and showcasing different styles. Their large followings mean that their endorsements can drive significant consumer interest and sales. Celebrity Endorsements: Argentine celebrities like models and actresses frequently collaborate with lingerie brands for promotional campaigns. Their endorsement adds credibility and appeal to the products, encouraging their fans to purchase similar items. Therefore, rising tourism and the media’s increasing influence drive the market’s growth.
Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Erotic lingerie serves various purposes, from enhancing personal confidence to facilitating intimate moments. Primarily, it is designed to appeal to the aesthetic and sensual desires of individuals, often used to heighten romantic experiences and self-expression. The advantages of erotic lingerie include its ability to boost self-esteem, as individuals often feel more attractive and empowered while wearing it. Additionally, it can strengthen relationships by adding an element of excitement and novelty. Thus, the Brazilian market registered a volume of 4.89 million units in 2023.
The Brazil market dominated the LAMEA Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $688 million by 2031. The Argentina market is showcasing a CAGR of 8.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.9% during (2024 - 2031).
Social media platforms significantly shape consumer preferences and trends in the lingerie market, including erotic lingerie. Influencers and celebrities frequently showcase lingerie styles and promote body positivity, influencing their followers’ purchasing decisions. This digital influence extends visibility and accessibility, driving interest and adoption among diverse audiences.
Consumers are increasingly looking for personalized and customizable lingerie options that meet their individual preferences and body types. Brands are responding by offering made-to-order services, adjustable features, and diverse sizing options that promote inclusivity and enhance the shopping experience. This trend reflects a shift towards consumer-centric approaches that prioritize individuality and fitness.
Argentine social media influencers have a significant impact on fashion trends. Influencers like Chiara Ferragni and local personalities like Paula Echeverría often feature lingerie in their content, providing fashion tips, reviews, and showcasing different styles. Their large followings mean that their endorsements can drive significant consumer interest and sales. Celebrity Endorsements: Argentine celebrities like models and actresses frequently collaborate with lingerie brands for promotional campaigns. Their endorsement adds credibility and appeal to the products, encouraging their fans to purchase similar items. Therefore, rising tourism and the media’s increasing influence drive the market’s growth.
Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Market Report Segmentation
By Material (Volume, Thousand Units, USD Billion, 2020-2031)- Natural
- Synthetic
- Bra
- Brief
- Camisole
- Shapewear
- Others
- Hypermarket/Supermarket
- E-commerce
- Brand Outlets
- Specialty Stores
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Erotic Lingerie Market by Material
Chapter 5. LAMEA Erotic Lingerie Market by Product Type
Chapter 6. LAMEA Erotic Lingerie Market by Distribution Channel
Chapter 7. LAMEA Erotic Lingerie Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Methodology
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